How Podcasting Stands Up To Other Types of Content and Its Creation

Podcasting is going to continue to grow in popularity as it has become a consumer favorite to tune into on the way to work or the gym. The form of content is not yet the most popular but below there are going to be pros and cons of podcasting when it comes to other forms of content. Podcasting is the future of content for some niches while other forms of content might still hold their place at the top in other industries. The following are the positives and negatives of podcasting when it comes to other types of content and the creation of this content.

Written

Written content can be great for a resource for others trying to learn about a specific topic. There are some podcasts that can do just the same thing while others offer a diverse number of topics depending on the host’s agenda for the day. With this being said podcasts that are hours long can be tough to find a specific definition or discussing a very specific topic. Unless the podcast is transcribed by another party then written content is better for looking back to research specific things. Podcast transcription is becoming more prevalent but written content can have a more condensed amount of information as people usually do not speak naturally in the most concise terms.

Video

Podcasts versus video differ immensely when it comes to the cost as video content needs to be generated as well as edited. This can be quite costly especially when using animations as well as time consuming as far as getting everything correct the first time when it is acted out content. The Money Alert notes that while marketing should use different types of content ROI is the most important part of most marketing and ad campaigns.

Interactive Web Media

Interactive web media can be fun as everyone has enjoyed an online test or two. This can be very difficult as far as cost goes to design as no company wants an amateur looking interactive page. This also is very limiting as far as the subject matter that can be covered via this type of content. Podcasting is cheaper and can cover more with a fraction of the price.

Clickbait of Any Kind

Clickbait is generic content that might get a click or two but the content itself never lives up to the hype. Podcasting is the opposite when it comes to the title living up to what is covered or how good a podcast is. A podcast could have a random name but could be generating millions of people listening on a weekly basis.

Podcasting allows a company or individual to delve into multiple subjects in a very deep way. There is no time limit on podcasts so the more engaging guests a podcast has can go on for quite some time. Do not write off podcasting as a great way to drive leads, web traffic, and establish yourself or a company in an industry as it is a quite powerful medium.

Great Comedy Podcast: The Bertcast

Bert Kreischer is a comedian that rose to fame through his partying ways while at Florida State University where he spent a better part of a decade. Bert was called the #1 party animal in the country by rolling stone during the 1990’s. He has continued his partying ways with incredibly impressive alcohol consumption feats as well as incredible physical accomplishments like running a marathon with very little training. The Bertcast covers current events of which Bert is uninformed at certain points and has a plethora of guests in the comedy world.

Much like his comedy Bert’s podcast is very story driven as he has been called one of the great storytellers in comedy. If you are looking for a podcast covering serious topics like that of politics or what is happening in the world, this might not be your top pick. If  you are looking for a lighthearted podcast that frequently has celebrities opening up about crazy or embarrassing moments then this podcast is for you. Bert delves into the world of being a parent to two daughters as well which he usually has a funny take on. Consider listening to the Bertcast as you might become a fan of Bert’s comedy which has its own unique style.

Why You Should Listen To Podcasts Instead of the Radio

Radio shows in the morning can be everything from entertaining to reasonably informative. Radio shows are much like podcasts with additional commercials and possible content that you might want to skip over. A downloaded podcast allows the listener to skip passed certain subjects that they might not have any interest in or that makes them uncomfortable. What many people have started to do is that of listening to industry podcasts on their way to work. This can allow a person to keep up to date with what is going on in the industry without having to read during their free time. A commute will allow you to learn instead of waste time listening to yet another prank call done by a generic radio shock jock.

Podcasts also can give you a deeper look into the news rather than a headline with very little content to help explain situations happening. This happens quite a bit on TV as mitigating reasons for unrest are rarely discussed as the news is on a timeline. Podcasts often times are calling out news and radio shows due to their lack of fact checking and obviously politically tilted coverage. The podcast can educate you during a workout or your commute without cutting into your valuable free time. Start checking out a few podcasts that interest you or relate to your job as it will help you grow as a person as well as a professional.

How You Can Improve Your Career Via Your Podcast

Podcasting with its growing popularity can be a great way to improve your career. A person that runs a company podcast can be seen as an integral part of the company to customers as well as podcast listeners. This offers a bit of job security which can be invaluable in companies that might have a higher employee turnover than usual. Your career can receive a big boost from being a part of a popular podcast. Obviously if you work in finance and have a humor based podcast this might not lend itself to getting new job offers. If you have a podcast that is related to your career’s industry then this can be a huge opportunity to showcase your knowledge on certain topics.

During your podcast you should share your social media channels as you need to make it as easy as possible for interested parties to find you. LinkedIn might be the easiest way to follow you but many people reach out via social media. You might be able to land your dream job by talking about your ideal job role or what you excel in. Hiring managers often times want to hire someone with a following in industries like marketing so hosting a podcast with thousands of listeners per week can make you the ideal candidate. Podcast because you enjoy it and reap the benefits when they are available!

What You Need To Have a Successful Sports Podcast

A majority of sports fans think that they could broadcast themselves talking about sports with friends and it could become successful. This is partially true but this is going to take hard work as well as constant consumption of sports related content. People might love listening to a podcast about football but a sports podcast has to include some other major sports. A fan could love your take on certain topics but simply not be interested in the main sport discussed. Do not alienate an entire demographic due to not liking a sport or refusing to watch it in order to give an educated opinion.

 

Covering hot topics in sports should be done as well but it is probably wise to avoid politics. This can lose a podcast listeners for life as many people feel very strongly about their political opposition. Gone are the days of people respecting that you have a different opinion so avoid this where possible. Sports has taken a much more political turn in certain leagues like the NFL with ratings going down due to people taking a stand on certain topics. Lastly you have to stick with your opinions on certain teams or subjects. People love to hate certain teams or support others so this can build a sense of personal rapport with listeners which is invaluable when growing a following.

How a Podcast Can Turn A Person/Brand Into A Thought Leader

Written content can allow a person to establish a name for themselves in a specific niche. This goes the same for certain video content but nothing compares to the podcast when trying to become a thought leader in an industry. Podcasting not only allows a person to express themselves by speaking but it also allows listeners to engage with the person hosting the podcast. Being able to answer questions from people in various parts of your industry showcases your knowledge. The only comparable way to get in front of this many relevant people is to present at an industry conference.

Those podcasts that garner enough of a following can become mainstays in the industry. People tuning in to hear your thoughts on the latest happenings can quickly turn into job offers or offers to help start a company with certain individuals. Your career trajectory can be shifted in a positive way as many companies love having a well-known name in the industry run a certain department or be selected to the executive board. Keep your podcast content relevant and make sure to engage with those in the industry to help make sure you are being heard in your niche with your opinions being valued by some as fact.

How To Use Social Media To Increase Your Podcast Listeners

Podcasting is only going to continue to increase in popularity due to the fact that a podcast can get deep into subjects while a 30 minute show on TV has time limitations. Increasing your listener base during your podcast’s infancy can seem like an impossible task. Spending money to advertise simply is not in the cards for many people just trying to grow their personal brand. Social media becomes immensely important due to this fact as it is free promotion.

Social media also allows a podcaster to engage with their listeners by using a custom hashtag. Listeners can comment or ask questions on specific topics that are both relevant and irrelevant to what is being discussed. This can build a sense of community which boosts listener loyalty with a great example being Barstool Sports. The viewers of their site and fans of their associated podcasts affectionately call themselves “Stoolies”. Building this sense of community also opens up the chance to sell merchandise to diversify your income streams from the podcast. Take the time to engage on social media with followers and do not be afraid to defend your points. Not everyone is going to like your opinions or thoughts so stay steady as there are going to be plenty of people that love listening to you!

Bill Burr’s Monday Morning Podcast

Bill Burr is a comedian and while he has delved into acting as well as writing his own Netflix animated series, comedy is where he made his name. The Monday Morning podcast has been around for over a decade so Burr was on the cutting edge of use his podcast to market certain sponsor’s products as well as expand his personal brand. This podcast might not be appropriate for people under a certain age as the language Burr uses can be a bit intense.

Bill gives his usually hilarious take on current events whether it is talking about his beloved Boston sports teams or talking about the latest scandal. The one thing about Burr’s opinions is that they are usually based in logic but overly hilarious due to his cynical nature.

Burr has created a sense of community among the listeners as he doles out advice to listeners that write in daily. These questions range from new comedians trying to make a name for themselves and people asking Burr for advice in their romantic relationships. Again if you are going to write in to the Monday Morning Podcast you are going to be in for the brutal truth. You might have a girlfriend taking advantage and Burr will let you know how to deal with it as well as coat it with some colorful language. Listen to a clip or two of the podcast on YouTube to see if this is the type of content you look for weekly.

How You Should Prep For Your Next Personal Podcast

There are some people that have quite a lot to say and have a knack for speaking to a group of people. The podcast can be the perfect opportunity for someone with these verbal skills, they just have to pick a topic that people are willing to listen to weekly or monthly. Preparation and talking points should be planned before the podcast as it is easy to have a lull in a podcast making it seem like the podcasters are not ready for this specific podcast. Even with guests it is important to have particular talking points as it is easy to forget to ask a certain question if conversation is continually flowing.

Before starting to podcast it is important to find the appropriate equipment as feedback in a podcast to a listener makes the podcast seem extremely amateur. Setting up weekly guests can be tough for a new podcast so outreach is important. A guest does not have to be a fan as many guests participate in podcasts simply for the increased exposure. Being able to talk about ideas or views on a specific topic can be enough to entice certain people to come be a guest. With the right guest and line of questions you could have a viral podcast episode on your hands!

Why You Don’t Need A Verified Instagram Account to Be Successful at Podcasting

For public figures, celebrities, brands and influencers, having a verified Instagram account seems like the ideal way to establish credibility and further grow their following.

The blue check of verification immediately signals to other users that you’re a leader in your industry and are officially recognized by Instagram as such.

Instagram’s Verification Process

Initially, verification was created out of practicality. In 2014, Instagram started verifying accounts in order to reduce the risk of well-known users.

Since then, the process for verification has been secretive and highly exclusive, leaving brands wondering how to get a verified Instagram account.

For the past few years, anyone seeking verification would have to have a submission made through an agency in order to be considered for the process.

Today, requesting verification on Instagram is easier than ever.

As of August 28, 2018, any user can submit the request themselves by going to the menu, settings, and clicking “request verification”. After providing a government issued ID and/or business documents, your request for verification will go through.

While this changes how you can apply for verification, it doesn’t make the process any easier. The secret to how Instagram decides which accounts to verify is still largely unknown.

Growing Your Instagram Without Verification

While being verified brings a stamp of approval and a sort of social exclusivity, brands and entrepreneurs don’t need a verified badge to have a strong Instagram following.

Your verification status on Instagram, or lack thereof, really holds no power if your audience isn’t paying attention to your brand.

Just as a large following doesn’t always equate to high engagement or the success of a brand, the same is true for verified accounts.

Focusing on the growth of your Instagram is much more important than figuring out how to get verified on instagram.

A brand’s ability to connect with their followers and build an attentive, responsive, and supportive following is arguably worth more than a status symbol of a verified account. A profile may have a verified badge with only a few hundred likes per photo, with virtually no comments or new followers. While getting verified can help boost your brand’s image, there are several things you can do now to grow your Instagram.

  • Analyze the Quality of Your Followers

If engagement is truly one of your priorities, you should take the time to analyze the quality of your followers. Accounts with fake followers or inactive users may be able to boast a large following without having any likes, comments, and the overall engagement to show for it. This is why it’s much more important for you to attract followers that find your brand and content appealing enough to engage with on a regular basis.

  1. Curate Better Content

Instagram is all about visuals. If you’re not posting quality content, it’s likely that you won’t be getting as many likes and follows as you hope. Take the time to beef up your posts by hiring a content creator or learning innovative design strategies to help you curate a better feed.

  1. Invest in an Instagram Marketing Service

Growing your Instagram can feel like a full time job–so why not invest in a service to help? An Instagram marketing service helps brands, influencers, and entrepreneurs grow their Instagram by boosting brand awareness, locating new followers, and growing a brands reach far better than anyone could do on their own.

Whether you get verified or not, putting real effort into making your Instagram successful is as important as earning the ever-so-elusive verification status.

As your Instagram continues to grow, you’ll be able to make the most of your account as authentically as possible.