Steps for Launching a Law Podcast

Times are changing fast and so are marketing and advertising strategies for law firms and attorneys. Podcasts have become a popular way for lawyers to get their messages across to thousands of listeners. What attorney’s blogs have done for written thought leadership, podcasts are doing for audio thought leadership and there’s no time like the present to be on the ground floor of this incredible marketing vehicle. Here’s how to launch your legal podcast and get it in front of an audience looking for your services.

Establish Your Focus

No matter how much you love law, you simply can’t cover everything about that vast field in a single podcast. There just isn’t enough time. Plus, narrowing your focus to what you’re an expert in will increase the number of qualified leads you get from your podcast. After all, if you are a personal injury attorney, you don’t want clients contacting you for criminal representation. Your goal is to create a following of dedicated listeners who can increase your client base through referrals. It’s not necessarily to get the largest audience possible.

For this reason, take the time to really find your niche. Maybe it’s telling stories of past clients (anonymously, of course) or perhaps it’s answering legal questions in your area of practice. Whatever you decide to do, keep your content tight and follow a set content schedule to ensure you don’t get too far from your focus. This will open doors to advertisers who are looking to sponsor specific segments and could even lead to syndication.

Create a Content Calendar

Once you’ve narrowed down your focus for your law podcast, you’ll want to come up with topics for at least the first five episodes. If you’re considering a podcast, you probably already have some ideas to work with, but if you don’t visit Facebook groups or search Instagram and Twitter hashtags to find out what your audience is talking about. You want to keep your podcast timely and relevant, so capitalizing on major issues in the legal world will help you do that. 

Determine Your Format and Cadence

Next, decide how you’re going to present your material. Maybe you’re going to interview guests or have someone else interview you. Or perhaps you’re going to be the only host of the show and will be telling stories without another host. The format you choose is important, but you can always change it up if something isn’t working. Be aware that being the only host of a podcast is difficult, especially when you’re just starting out. Consider having a co-host or assistant for at least your first few episodes.

Also of great importance is how often you’re going to release an episode. Weekly is popular, but monthly might be a better cadence for beginners because you can spend more time polishing each episode. Try to stick to one length per podcast (ideally 30 minutes to start with) so people can know what to expect from each episode. Remember that people like predictability, especially in their personal routines, so you want to fit your podcast into that.

Conclusion

From this point, you can purchase your podcast equipment, choose a hosting site, and get started. As your legal podcast audience grows, you’ll find plenty of opportunities for further marketing and branding. Before you know it, your podcast will be a must-listen for an entire audience and your efforts will pay off with more clients and more revenue.

Mint Global Marketing Shares The Best Marketing Podcasts To Listen To Right Now

Mint Global Marketing Podcasts Recommendations

We all love podcasts, but did you know podcasts can teach you some amazing, lucrative skills? Skills like marketing! Today I talked with Mint Global Marketing, one of the leading digital marketing firms in the industry.

I wanted to figure out which podcasts their team members listen to and which ones they’d recommend for new marketers, veteran marketers, and even people just curious about the career. Mint Global Marketing agreed to share their favorite podcasts with me, and I’m very excited to share them with you, so let’s get to the list! 

Everyone Hates Marketers

We’ve all seen sleazy marketers and salesmen. If not, just go watch some clips from Better Call Saul (Don’t worry, I love the show!) Marketers have always gotten a bad wrap, so podcasts like this need to exist. 

Mint Global Marketing loves this podcast because of its name and because it produces high-quality, informative content. The host, Louis Grenier, covers everything in modern marketing, from customer research to branding. The podcast is about showing alternative, morale ways to market and brand businesses and products. 

Marketing School

Neil Patel and Eric Siu are two of the most well-known entrepreneurs and marketing gurus in the modern marketing world. Mint Global Marketing has huge respect for these two, which is why they highly recommend the Marketing School Podcast. 

This podcast pretty much covers everything trending in marketing, which is why it’s fantastic for casuals and those in the business. Casuals can get a taste of what’s happening, and marketers can keep their fingers on the pulse by hearing experts and industry leaders discuss which strategies are prevailing. 

Perpetual Traffic

This podcast is a little more technical. It focuses on how to drive traffic to websites and web pages. They talk about SEO, SEM, how to create sales funnels, how to create copyright and CTAs, and much more. 

It’s one of the best entries to digital marketing if you’re interested in the career. Mint Global Marketing recommends digesting a mixture of both general podcasts like Marketing School and Everyone Hates Marketers and more targeted podcasts like Perpetual Traffic. 

Niche Pursuits

This podcast is all about affiliate marketing and targeting niche crowds. Every episode is an hour-long and goes into great detail about using niche websites and crowds to grow your brand. 

Affiliate marketing is Mint Global Marketing’s favorite form of modern advertisement, and this podcast does a great job of explaining what it is. It even has interviews with many niche website owners, where they discuss their paths to success and which obstacles they faced along the way. 

This may be the best marketing podcast for those that are unsure where they want to go and want a specific road map for success. 

Akimbo

Finally, let’s talk about a podcast that is less about how to market and more about marketing and advertising’s effects on the world around us. You should pair this podcast with any other marketing podcast you listen to because it will give you a lot of insight into why marketers do what they do and how it affects all of us. 

This is great for everyone, whether you work in marketing or are just interested in learning new things. It’s extremely interesting, and the host, Seth Godin, has some of the best insight into the business.

Jurgen Cautreels: The Best Podcasts Every Marketing Expert Should Listen To

Jurgen Cautreels Shares Marketing Podcasts

Podcasts are one of the best ways to learn. They are so great that you can listen to a podcast just about anywhere and anytime you want! You can listen to them at work, on walks, and even in the shower and learn the entire time. 

Sometimes it’s not all about learning. Marketing podcasts are also great for motivation and inspiration. Jurgen Cautreels is a marketing expert with years of experience in the industry. He agrees that marketing podcasts are a fantastic tool, and he wanted to share some of his favorites with us!

So without any further ado, let’s take a look at the top marketing podcasts that Jurgen Cautreels recommends. 

The Digital Marketing

Daniel and Ciaran's Digital Marketing Podcast

Jurgen Cautreels claims to listen to The Digital Marketing podcast daily. It is the place to go for news strategies and hear everything going on in the digital marketing world. 

Daniel and Ciaran are the hosts, and they know exactly what they’re talking about. This podcast is fantastic for experts and beginners because it covers state-of-the-art strategies and developments to help you innovate your digital marketing strategies.

Copyblogger FM

Copyblogger FM podcast

Copyblogger FM focuses a lot on copywriting and content creation. It covers the best ways to create content and copyright to bring visitors in and convert them to customers. Jurgen Cautreels likes this podcast because copywriting and blog optimization are two of the most important skills that a marketing professional should have under their belt. 

In an industry as reliant on technology as marketing, professionals need to learn daily and keep up with the ever-evolving industry. 

Marketplace

Marketplace is less about actual marketing and digital advertising and more about the economy. Jurgen Cautreels recommends this podcast for a bit of a counter-intuitive reason.

Even if it is not solely about marketing, marketing revolves around the economy. There are so many marketing strategies that rely on how the economy is running. 

If people do not have money to spend, or many people are out of jobs, your marketing will be different. On the other hand, if everyone is booming and ready to throw around their dollars, your entire tone and presentation will change. 

Knowing how to mold your marketing strategy to outside stimuli is what separates amateurs from the big players in digital marketing.

The Smart Passive Income Podcast

This podcast is all about creating online businesses and making passive money through those businesses. Whether it be blogs, drop shops, social media personalities, or anything in between, this podcast goes over how to market them and create a living wage through the internet. 

This podcast is great for marketers because all of the things I just mentioned require marketing, and the hosts go into detail about how to perform that marketing. It offers practical advice, which is the best advice. 

Marketing School

Marketing School is a favorite of Jurgen Cautreels because the episodes are just so easily digestible. The podcasts are short and sweet, landing at around 10 – 15 minutes, perfect for you to learn essential digital marketing skills

They cover which strategies are being used, news, and many other subjects related to digital marketing. This podcast is great for giving you an idea of where to spend your time when you do your own research and learning. 

Realtor Marketing 101: A Beginners Guide to Real Estate Postcards

Real estate is one of the most lucrative businesses for investors. While this is promising for people who want to invest their money, the competition can get quite stiff. You must employ the most effective marketing strategies to stay ahead of the competition.

Despite the world embracing digital marketing, direct mail still leads as the most efficient marketing tool even in the real estate industry. According to a recent survey, 67% of the respondents felt that direct mail is far better than emails because it has a personal effect.

One of the most prominent direct mail marketing tools for people in the real estate space happens to be real estate postcards.

Let’s take a look at real estate marketing postcards, what they are, and how you can use them to generate more leads.

What Are Real Estate Marketing Postcards?

Postcards can be a valuable tool in your real estate marketing efforts if used correctly. A real estate marketing postcard refers to a piece of direct mail that a real estate agent sends to their sphere of influence. This is a group of people that the agent has done business with in the past or with whom the agent has established some sort of relationship.

Real estate marketing postcards should not be confused with prospecting postcards, which are mailed to potential leads that have been purchased from third-party list brokers.

According to the Direct Marketing Association, prospecting postcards have an average response rate of less than 1%. By contrast, real estate marketing postcards mailed to your sphere of influence have an average response rate of 5% or more.

In addition to having a high response rate, real estate marketing postcards are also cost-effective, considering the cost per lead. Depending on the state you live in and who you use as your direct mail vendor, getting between 50 and 100 leads for $0.50 or less per lead is possible.

Benefits of Real Estate Marketing Postcards

Connects You With Existing and New Clients

Real estate marketing postcards are a cost-effective way to stay in touch with current and previous clients. In addition to creating name recognition, consistent marketing keeps you on the lead when your clients need your services or refer you to friends, family, and neighbors.

Furthermore, they are also the most affordable way to advertise your business because they are inexpensive to produce and easy to distribute.

You Can Inform Your Prospects About Your Latest Promotions

Postcards are an excellent marketing way of letting your prospects and clients know about the latest promotions you have, as well as any listings or open houses that are coming up. You also want your real estate marketing postcards to be memorable so potential clients will think of you when they decide to buy or sell their homes.

They Are Personal and Targeted

Marketing postcards are effective because they are personal and targeted. Having a tangible piece of mail that a homeowner can look at is much more effective than sending an email that can easily be deleted or ignored.

By using real estate postcards, you can target those who may be interested in your services. These could be homeowners or recent purchasers in the area. This way, your message will be received by those who need it most instead of being sent out to a broad audience.

Leverage Real Estate Marketing Postcards Today

Using real estate marketing postcards will keep you ahead of the competition. That’s because we are in a digital era where prospective customers still value businesses that offer more personalized services.

Make sure your postcards have an attention-grabbing headline and they have bold and clear graphics to appeal to your prospective audience.  

Executive Joe Jedlowski Shares His Favorite Podcasts For Business Growth

Joe Jedlowski, Chairman and Chief Executive Officer

Growth is probably Joe Jedlowski’s favorite word. Entrepreneurs and business owners must keep growth on their minds at all times. 

You will be left in the dust if you have a fixed mindset, especially in the modern era of internet businesses and digital marketing. Speaking of the modern era of the internet, podcasts have been one of the best tools for learning for the last decade or so. 

You can listen to them on the bus, during a drive, or even while you exercise, which means you can learn anytime you want. Now, if you want podcasts that focus on the growth and development of businesses and how to grow yours, where should you look? 

We asked Joe Jedlowski this exact question, and he was more than happy to give us a list! Joe Jedlowski is the former President and Owner of Milestone Retirement Communities, LLC and current Chairman and Chief Executive Officer of Distinctive Living.

Let’s take a look at what he had to say!

How I Built This

How I Built This is one of the best podcasts for entrepreneurs. Whether you’re a seasoned vet like Joe Jedlowski or just now dipping your toes into the world of business, there is so much content to learn from in this podcast. 

Guy Raz interviews successful entrepreneurs and businessmen for an hour, asking fantastic questions about where they came from and what steps they took. You will not get a more honest look at success stories than through the How I Built This Podcast. 

Rogue Startups

Rogue Startups is fantastic because it is a podcast from the owners of an actual startup. They discuss the challenges they face every week trying to get their business off the ground and running. 

This podcast is especially good for new entrepreneurs thinking about creating their own podcast. They can listen to these young men and learn from their mistakes. This podcast was built to help others start off on a better foot than those that have come before them in the world of start-ups.

Marketing School

This is a marketing podcast hosted by Neil Patel and Eric Siu, who are leaders in the marketing industry with over a decade of experience. There’s no better way to grow your business than utilizing marketing, so it’s important to have at least one source to keep up with modern marketing techniques, and this podcast is the best way to do that. 

The Science of Social Media

Keeping with the Marketing theme, social media is here to stay. Almost every marketing and social experts will agree with that sentiment. 

This means you need to keep up to date on the state of social media and how brands and businesses are utilizing it. Even recently, how companies use social media to grow has changed. 

They’ve moved away from organic growth to paid advertising and influencer marketing. So, to ensure you’ll continue to grow, you need to keep up with social media strategies, and this podcast is a great way to do so, according to Joe Jedlowski.

Tools They Use

Finally, let’s end this list with one of Joe Jedlowski’s favorite podcasts of all time. Tools They Use is a podcast hosted by Francesco D’Alessio, where he interviews experts and leaders about how they stay productive. 

They will cover everything from software to personal morning rituals they practice every day. After checking out this podcast, I promise that it will teach you at least one thing to boost your productivity.  

Want more podcasts recommendations? Check out these business podcasts for motivation and inspiration.

Success Financial Team Shares The Best Podcasts For Business Success And Productivity 

Success Financial Team Business Podcasts Recommendation

Most business owners derive inspiration and business ideas from podcasts. Numerous business podcasts can help you, as a business owner, build your business, grow your business, and achieve optimal success in your industry.

However, the most common challenge business owners face is choosing the right podcasts to listen to since there are numerous ones.

The good news is that if you are still reading up to this point, you are in luck. Success Financial Team, an online business coaching, and business development service provider is disclosing some of the best business podcasts that will help you scale your business and maximize productivity. 

After careful consideration and analysis of numerous podcasts, the following podcast shows are recommended by Success Financial Team as suitable for all entrepreneurs and business owners.

The best podcasts for a Positive Mindset 


Having a positive mindset is key to success in any business venture. It is challenging to select from a pool of very inspiring podcasts, but then, you can go for Positive Mindset for Entrepreneurs by Dana Wilde. 

Popularly referred to as “the mind aware show,” this show goes beyond a mere motivational podcast. Wilde actually shows you practical ways to change your thinking in a systematic way to achieve desired results.

Best inside Look podcasts

Do you want to know how famous entrepreneurs and business owners started and how they ended up building their empires? You should hop on How I Built This by Guy Raz. 


Guy Raz explores the backstories of some of the world’s most popular companies. His background in journalism helps him interview the founders of such companies in a unique, distinct, and educative way. He also treats the stories of their brands and their unique selling point.

Best Podcast on how to make sales


The primary aim of any business owner is to make sales and generate profit. The Sales Hacker Podcast is an excellent recommendation for entrepreneurs who want to drive their sales. 

The host of this podcast, Sam Jacobs, does an outstanding job dispelling preconceptions about sales while also educating listeners on other related issues. 

By subscribing to this show, you get access to sales tips, tactics, techniques, and strategies by experts. This podcast is also designed to help you take your sales career to the next level, whether you’re just starting out or a seasoned veteran.

Considering Personal Brand Development?

Building a personal brand that establishes you as the go-to expert in a certain industry specialty helps you attract more of your target clients. Business coach and author Chris Ducker shares insights on what it takes to be a profitable personal brand entrepreneur in the 21st century in his podcast Youpreneur

Ducker covers every topic in this podcast, from starting an online business to marketing yourself and selling your skills. He provides valuable advice and strategies to assist business owners in flourishing in this 21st century.

Want to start an online business?

As specialists in business development, we at Success Financial Team recommend taking your business globally by exploring the internet as a tool. We have sampled various books, articles, and shows, and Amy Porterfield’s weekly Online Marketing Made Easy stands out as the most educative show by any business owner who wants to harness the power of the web.

Important topics such as social media marketing, branding, and running media advertisements are treated exhaustively. Also, there are pro tips on how to grow and sustain your online business.

Web Finance Team: The Best Podcasts For Mastering Digital Marketing Skills

The Best Podcasts For Mastering Digital Marketing Skills

Podcasts are one of the best forms of entertainment in the 21st century. You can listen to them on the bus, on a walk, during a car ride, anywhere you want. What’s better than their convenience is that they can also be educational. 

There are so many podcasts that teach about topics in every industry. Experts have realized they can make a lot of money through podcasts, so they set up a podcast instead of writing books to share their skillsets. The digital marketing world is not different. 

There are many podcasts for those interested in mastering digital marketing, and today we’re going to interview the Web Finance Team to find out which are the best. The Web Finance Team is a team of marketing experts who have helped mentor countless businesses on digital marketing and similar business development strategies. 

All right, let’s start strong. What’s the number one digital marketing podcast you recommend? 

Spectacular Failures, hosted by Lauren Ober, is by far my favorite. It’s so unique because Ober covers failures, not successes. It shows you what not to do with your digital marketing strategy. 

The podcast is entertaining because some of the mistakes seem so obvious in hindsight, but honestly, we could’ve seen a young me make them. 

How about a podcast for less experienced individuals? New entrepreneurs, for example. 

Side Hustle Pro is fantastic for those individuals. Nicaila Matthews Okome hosts this podcast and looks at real-world examples of female entrepreneurs. She talks about their success and their steps to garner that success. 

It’s one of the most motivational podcasts that we have ever listened to at the Web Finance Team

Okay, you mentioned a podcast for what not to do, but how about a podcast for what to do?

In that case, you’ll want Amy Porterfield’s Online Marketing Made Easy Podcast. She covers the very basics of digital marketing. Finding your niche, lead magnets, mailing lists, CTAs, all of it. 

We recommend it to anyone, whether they’re new or experienced because the team at Web Finance Team guarantees that you’ll learn something. 

How about something inspirational? Side Hustle Pro is a good example, but are there any more Podcasts that you listen to to get motivated for digital marketing?

How about A Bit of Optimism? That’s the name of the Podcast! A Bit of Optimism, hosted by Simon Sinek. The Podcast is highly entertaining and exciting. Simon talks to many entrepreneurs and gives you a real glimpse into their life. 

They get genuine; they don’t sugarcoat things, which can be a little intense at times but very motivational in others. If you’re an entrepreneur or interested in becoming one with the help of digital marketing, this is the podcast for you. 

All right, so finally. Daily podcast? A podcast that keeps you up to date on current events in digital marketing?

Today In Digital Marketing is aptly named and precisely what you’re going to want. The podcast is hosted by Tod Maffin and gives a super quick rundown of everything happening on social media platforms and Google. 

We listen to it every day, and we recommend others to do the same, as it’s one of the best ways to stay up to date on what the big guys are doing. 

Energize Your Podcast Focus With Seated Exercise

Podcasts are informational, fun, and an easy way to get our news either while on-the-go or in chill mode.  They are also a way to energize our minds – and our bodies – at the same time. Finding the time to exercise just got easier for both podcasters and podcast listeners.  By engaging in seated exercise, at a slow pace, while engaging your audience, or when listening to  a new podcast, you can clear the cobwebs, focus better, and be far more strategic.

Harvard Medical School recently published another study demonstrating a clear link between exercise, brain health, and focus.  According to this study, “exercise helps memory and thinking through both direct and indirect means.  The benefits of exercise come directly from its ability to release insulin resistance, reduce inflammation, and stimulate the release of growth factors – chemicals in the brain that affect the health of brain cells, the growth of new blood vessels in the brain, and even the abundance and survival of new brain cells.”

In other words, exercise not only changes our ability to focus and work, but it also enhances our ability to process inputs – like podcasts – on a different level.  Low intensity exercise, like that found on a treadmill, is known to be more effective, with literally hundreds of studies globally stating similar findings.  Whether you are time challenged, energy challenged, or physically challenged, the need for exercise remains the same.  The question is which modality of exercise is right for you? And how will you fit it into your already-packed day?

When researching this article, I came across a new exercise machine called the miniTREAD®.  This is likely exactly what you think it is: a compact seated treadmill that can be used anywhere at your convenience.  There are no straps to attach, and this fully compact device gives one heck of a workout.  In fact, there are professional athletes that have used the miniTREAD and felt it has given them a very challenging workout.  And, to this frequent exerciser who loves to be challenged, that’s saying a lot, especially for a product that can fit under a desk or in front of a tv.  In fact, it’s the perfect complement to listening to a daily or weekly podcast because it enhances focus on the podcast content itself.

Created and sold by OnTheMuv, this simple-to-use seated treadmill is even easier to put together.  The controller was designed with raised, color-coded buttons so anyone can use the machine – even while focusing their attention elsewhere.  For podcasters, our attention is always in other places – whether we are recording a show, listening to someone else’s show, or interviewing a guest.  For listeners, our focus is on the content as it whizzes by in our ears (or on our screen).

For those who want to focus more deeply on the content in a podcast, the miniTREAD is perfect.  It enhances productivity and the movement from the repetitive steps you take and helps increase focus and memory. If you are “muving” while listening, podcast content will be retained longer, mean more, and resonate more clearly.  Maximizing your podcast experience, while exercising at the same time, is what it’s all about.

5 expert tips to growing your business

Whether you’re trying to grow an already existing business or you’re looking to start a brand new company, you’re going to want to discover the best ways to make it happen. There are certain things every smart and savvy business owner knows will help them minimize costs and maximize profits. Here are 5 ways you can make the most of your business dreams.

1. Be a Know-it-All

There is no better foundation for a successful business than knowing everything there is to know about what you’re doing and where you’re planning to go financially. Keep records and notes for everything, know your gross margins and net income, your credit scores, your net profits and where you’re losing money.

You should also know everything there is to know about your customers and the people you want to reach in the future. Doing research on your consumer base will help you attract more buyers and keep them for the long term. 

2. Develop Plans

Having goals for years in the future is an excellent way to motivate yourself to keep going, but you also need to have short-term goals. Set plans for every day, week, quarter, every six months and year. When you don’t meet those goals, figure out what’s holding you back and change it. 

These goals will not only give you something to work towards, but they can also help with record keeping and help you provide a better service to your customers. Don’t forget to plan out the money you might need, inventory, and operating costs. 

3. Stop Using Social Media the Wrong Way

If you’re only using social media to sell your products or services, you’re using it the wrong way. There’s a big difference between marketing your business and just trying to sell your product all the time. 

When you provide your customers with information based posts that offer tips and tricks to help them out, they’ll learn to view you as someone they can trust. This can equal a customer for life.

4. Reach Customers Through Multiple Avenues

Most successful businesses reach their customers on various platforms. On-line stores, catalogs, newspaper ads, and television commercials are just a few of the ways you can reach customers on many different levels.

If you currently only have an online store, consider mailing out flyers to reach new customers. If you’re a brick-and-mortar store only, experiment with an online store where people can order right off your website. The more ways people can obtain your product, the more successful you’ll be.

5. Find the Right Employees

Nothing can tank a business like bad employees that make working incredibly stressful for everyone involved. Hire the wrong people and you’ll be dealing with such issues as gossip, tardiness and no-shows, and sexual harasssment at work, which can lead to lawsuits and money lost for you and your company.

Try to find people that have like-minded values and are truly interested in growing with your company. Be sure you maintain good relationships with your employees so if problems do arise they will feel like they can come to you.

Ask An Expert: Success Pros Shares Top Podcasts For Business Social Media Growth

Ask An Expert: Success Pros Shares Top Podcasts For Business Social Media Growth

Podcasts are a very popular form of entertainment and have started being utilized by every modern industry. There are podcasts for every subject whether it be sports, gaming, investing, or business.

They are not only a great entertainment tool, but they are a fantastic learning tool. The problem is there are so many podcasts available that it’s hard to choose which ones to try.

We decided to talk to the industry experts at Success Pros to find out which podcasts are their favourites when it comes to business and social media growth.

Success Pros is a professional marketing agency that helps businesses break into the modern world of digital marketing. They’ve helped countless businesses create successful strategies by utilizing Social Media Marketing, Sales Funneling, Video Sales Letters, and so much more.

Let’s see what these pros think about business and marketing podcasts. 

Do you think podcasts are a good way for businesses to learn? How do they compare to traditional learning methods, like books for example? 

I think podcasts are extremely comparable to books. Books are a bit more organized than some podcasts, but it all depends on who you listen to.

There are some very professional and driven individuals that put a lot of work into their podcasts in order to deliver the highest quality product that they can. So, we highly recommend podcasts and believe that they are just as good as books in a lot of instances. 

Which is better for entrepreneurs that want to grow on social media, social media podcasts from influencers or business podcasts?

They’ll want a mixture. Influencers know a lot about the social media game, but you have to remember they are only promoting an individual. There are nuances.

They do understand how to build a brand and interact with users to encourage engagement, which is important, but you really have to learn to apply those things to a business. 

What are some good business podcasts that will cover how to grow on social media? 

Marketing Over Coffee, Social Media Marketing Talk Show, and Hashtag Authentic. We recommend these three because they each offer their own unique advice.

Marketing Over Coffee covers traditional and modern marketing techniques and is more business-oriented. Social Media Marketing Talk Show is more fun and covers social media specifically, and is a great place to learn about that.

While Hashtag Authentic is more for brand and business building from a one-person business perspective. 

Are there any podcasts targeted towards specific demographics that people may want to listen to in order to gain a new perspective? 

Oh absolutely. The BizChix is a podcast designed for and targeted towards women entrepreneurs. It is a fantastic resource with a completely unique perspective that most podcasts can’t even begin to touch on.

Brown Ambition is another fantastic podcast. The hosts aren’t afraid to touch on sensitive issues and be very candid about difficulties that are faced by minority communities in the business world. 

What is My Success Pros most recommended podcast for businesses that want to step up their marketing game? 

If we had to pick just one, we would go with Marketing Over Coffee by John J. Wall and Christopher S. Penn. The podcast is only about 20 minutes long and happens weekly so it is easy to digest and consistent.

We love that they cover traditional marketing, and feel like they have a lot of knowledge and experience in the industry which gives them an understanding that others do not have. 

Related Reading:

My Success Pros Shares Secrets to Successful Businesses