The Best Podcasts for Entrepreneurs and Business Owners

Podcasts are quickly becoming the most popular way to consume information these days. It used to be blogs, then social media, but now audit is taking the top spot. It’s very convenient to consume and more people are turning to this content format, which has resulted in everyone and their brother releasing a podcast.

With so many podcasts to pick from these days how do you know what ones provide great content and what ones are a complete waste of your time? We spoke to several people to get their top podcast choices. These are all podcasts that have been around for a while and provide real value. They aren’t new podcasts just trying to capitalize on this new trend.

Here are ten great podcasts that every entrepreneur can pull value from. Give them a listen and subscribe to the ones you absolutely love. There are sure to be some you connect with on this list.

Unemployable Podcast

“This is a podcast that caters to anyone looking to start a business or wants to hear insight from someone that has started several successful businesses. It’s hosted by Brian Clark, who has more than ten businesses under his belt. The topics he covers on the podcast are very common sense based and they are the real questions and topics that people are interested in hearing about.

There is no agenda with this podcast, which I like, and there are always topics that apply to those in the trenches and those considering starting a business. There is always some value pulled from each episode.” – Tad Thomas, Managing Partner of Thomas Law Offices

Rise of The Young

“Casey Adams is a young podcaster that interviews some of the biggest names in business, and he isn’t even 21 years old. He started his podcast after connecting with some notable entrepreneurs that he read about while out of commission due to a sports injury.

He built his entire following through his personal brand. It’s something more business owners should be focusing on, because personal branding can be a very powerful platform. Casey is a prime example, and his topics and guests are always full of great information and tips. The podcast episodes aren’t long and drawn out, which I like a lot. Several other podcasts seem to be filled with useless chatter. This one gets down to business and wastes no time.” – Christopher Kerr, VP Marketing at Earnhardt Lexus

StartUp

“You can guess by the name that this is a podcast that is all about startups, and the hurdles and issues most startup founders will experience. The podcast interviews and speaks to successful entrepreneurs that share their stories and provide their best tips to help you avoid mistakes and build successful businesses.

Launching a startup can be one of the most stressful endeavors, so it’s nice to have this podcast to turn to. You can learn based on the different episode topics, and you can also pick up golden nuggets of information from the guests, who have all experienced plenty of ups and downs and have some amazing journeys to share.” – Chris Moberg, President of Slumber Search

Eventual Millionaire

“Jaime Masters’ podcast is very inspirational, as she shares her journey, but also taps into the expertise of several other successful entrepreneurs. The concept of the podcast is that you can achieve anything and create a successful business if you are willing to put in the work.

She will often have guests that have built businesses that have gone from low number to multi-million-dollar brands, and she has them walk through the steps they took to take their business to that next level. She also often has experts talk about different components of a successful business, like online marketing, for example.” – Ignacio Soria, CEO of Cann & Co.

MFCEO Project Podcast

“Andy Frisella is the owner of 1stPhorm, a leading supplement company and several other business ventures. His podcast is often the number one ranked business podcast, and for good reason: it delivers. It’s direct and to the point and it’s almost like a coach constantly filling your head with confidence and motivation.

He is direct and to the point. Just a word of caution: he drops a lot of F-bombs, so if that kind of language offends you it might be good to skip this one. But, if that doesn’t bother you, I highly recommend this, as Andy is not only brilliant, but also genuinely wants to see people succeed. He isn’t selling anything. No courses to buy. It’s just value packed podcast after podcast.” – Chad Gaynier of Clarity Clinic

Smart Passive Income

“Pat Flynn is someone that has created a massive income stream online, across several businesses and he documents it all online. His podcast is just another extension of his content, and it’s really good. This podcast is great for solopreneurs that are building online assets like blogs and affiliate niche sites.

Pat started with almost nothing and has created a very good life for himself and it was all done by trial and error. He is self-taught and everything he talks about on his podcast are things he has done or is currently doing. You are learning from someone with experience when you listen to his podcast.” – Paul Kelly, 247 CCTV Security Ltd

Entrepreneur on Fire

“John Lee Dumas interviews world-class entrepreneurs on his podcast and he gets thousands of requests but only picks the best ones. His guests usually have an incredible story and I like listening about all of the hurdles and barriers these people have kicked down to reach the levels of success they have achieved.

It’s very inspirational. Most people know the common stories, like Bill Gates, Mark Cuban, etc. But it’s nice to hear from regular people, and how they overcame objections, failures, etc. to make it. This is one of my favorites and I look forward to who I am introduced to each time a new episode drops.” – Michael Herron, Law Offices of Michael R. Herron

The Gary Vee Audio Experience

“If you don’t know who Gary Vaynerchuk is then you might be living under a rock. He has a great story and he is one of the most down to earth and real entrepreneurs you can listen to. He is constantly putting out content in every format imaginable, and most of it is repurposed in audio form, which leads to constant podcast episodes being pushed out.

Gary has nothing to sell you. No courses, No masterminds. Nothing. He is wildly successful and loves spreading the truth among the entrepreneurship circle. I highly suggest you listen to what he says and learn as much from him. He is entirely self-made and doesn’t sugar coat anything. He gives it to you straight.” – Christopher Dziak, CEO of Pure Nootropics

The School of Greatness

“This is Lewis Howes’ podcast and he also publishes a video version that is posted on his YouTube channel. He interviews some of the most interesting and accomplished business figures and entrepreneurs and hosts his show in a way that gets them to tell their stories.

I have listened to some episodes with people that I thought I knew, but the way Lewis talks to them causes them to really open up, and I learn something new and useful every time. Aside from the common names, he also has a lot of athletes on the podcast, as he is a former athlete and is well connected in that circle. He’s a very inspiring person and the guests he is able to bring on are impressive.” – Pat Skinner of Answer First

The Tim Ferriss Show

“Tim Ferriss is one of the first podcasts I listened to, as he was an author that I respected, and his books had a positive impact on my life. So, naturally I wanted to listen to his podcasts to get more content and insight from him.

His lineup of guests are always top notch, as he is well connected and respected. With so many different podcasts out there these days, the best guests are going to gravitate towards the most well respected hosts and Ferriss is at the top. Read his books, and listen to his podcast. You will learn something from him every time. He is that impactful.” – Hyung Park, President of Abraham Lincoln University

Talking Lion Podcast

Feed:https://feed.podbean.com/talkinglion/feed.xml
Talking Lion Hosting/Provider: PodbeanTalking Lion Show Category: MusicTalking Lion Show Website:https://www.sleepinglionmusic.com/talking-lion

Talking Lion Show Description: Talking Lion is a weekly artist-to-artist interview podcast hosted by Nate Flaks & Noah Longworth McGuire of Sleeping Lion. As artists, songwriters & producers, they have worked with many incredible rising artists since starting Sleeping Lion in 2015. Whether at sessions, parties, or over cups of coffee, they’ve had countless conversations with artists in the middle of their musical journeys. Talking Lion is about hitting record on these conversations on what life’s been like & where it’s going.

How To Get Great Podcast Guests To Return

The world of podcasting is growing and is going to continue to grow as the popularity of this type of content is more in-depth than any other type of content. Talk shows are restricted to a timeslot while a podcast can discuss one topic for hours as there are no limits. One of the toughest things for a new podcast is attracting guests that will garner traffic and generate popularity. Guests that had a great reaction and engagement from listeners are the ones that you want returning time after time. The following are ways to get great podcast guests to return for another taping.

Engaging Conversation

Doing the right amount of research on the background of the guest attending can help the podcast dive into great conversation topics while lack of research can actually be insulting to the guest. Also it is important to listen to other podcasts the guest has been a part of so you are not just asking the same questions. This also gives the podcast the ability to bring topics up that the guest had an interesting take on or seemed more passionate about.

Effective Promotion

Allowing a guest of the podcast to promote their company or project they are working is important. This can be used to attract the guest in the first place as expanding the reach for the guest’s brand might be their main goal. Social media is the perfect way to promote as well as get people to engage during the podcast. A custom hashtag can allow listeners to ask questions to the guest and those on the podcast. The best podcasts are those that not only cover great topics but also dive into listener questions in an in-depth way.

A Comfortable Setting

Allowing the guest to recline in the best deep tissue massager or other comfortable seat could not be more important. If a podcast goes great but the guest was sitting in an uncomfortable position for hours that might be the reason that they will not return. Offering something like a beer is common among certain more casual podcasts but should be avoided in certain business related podcasts. The last thing a company wants during their podcast is a guest or member of the staff embarrassing the company by getting drunk live on the podcast.

Free Swag

Everyone loves free things and even celebrities love gifts for being a part of a podcast. Things like gift cards to local establishments or tickets to shows in the city are great examples. Even if a guest did not enjoy their first visit to the podcast they might come back for the gifts alone. This is where research is very important as well as you can purchase gifts that align with the person’s interests instead of generic gifts. Take time to plan out the gift bag like you would topics for the podcast as at times it can be equally important.

Starting a podcast that continually gets and brings back popular guests is destined for success. Podcasting could take over the content world so make sure yours does not fall behind!

How To Use A Podcast To Gain New Customers and Expand Your Business’ Brand Exposure

Podcasting is going to continue to grow in popularity as it allows for those participating in the podcast to go in-depth on topics as there are no time limits. This also allows listeners to communicate with the podcasters when the podcast is done live. A podcast is the perfect opportunity for a business to showcase their knowledge and thoughts on what is going on in their industry. A podcast that is popular in a specific industry can turn the podcasters into niche celebrities and can increase brand recognition of the company immensely. The following are tips to help your podcast gain new customers as well as increase brand recognition.

Invest In The Proper Equipment

The proper microphones while not necessary can make a huge difference in the quality of a podcast. Looking up the best Spectrum internet plans Dallas TX or Austin is a necessity as well especially if considering doing a live stream of the podcast. When representing the brand it is important that the podcast feels professionally done as podcasts are becoming the new way many people get their news. The equipment that is purchased can be written off as a business expense so this is something to keep in mind when creating a budget.

Invite Guests

Expanding the reach of a podcast can be done by inviting others in the industry to come on the podcast to discuss various topics. Obviously you are not going to want to invite the CEO of your largest competitor but rather a person in the industry that might own a company that deals with different types of clients. For example, a marketing company might specialize in working for law firms which could be a great conversation about the state of search engine rankings across niches. You would not want to bring in another person that does the same job as this could lead customers to reach out to the other company if they like what the guest is saying about a certain subject when compared to your staff.

Generate A Custom Hashtag

Generating a custom hashtag can give listeners the ability to engage with those speaking on the podcast. This could allow them to make a comment or ask a specific question that they might have in mind. This can give current and potential clients the ability to build some rapport with current staff at the company. This can make it much easier to reach out via a sales call or email blast. Creating a sense of community is the best thing that can be done via a podcast as it can increase listener and customer loyalty.

Outreach To Industry Publications To Link To The Podcast

Reach out to industry publications to see if your monthly podcast can be linked to on the site or in a weekly roundup of interesting industry related news. Listeners are great but finding listeners in the business’ target demographic can be worth its weight in gold. Most publications will not have any issue with this if the podcast has great content and isn’t filled with advertisements as the link could be considered spammy if that is the case.

Take time to set up a company podcast and continually create great content then watch listeners as well as sales start to pour in!

How Podcasting Stands Up To Other Types of Content and Its Creation

Podcasting is going to continue to grow in popularity as it has become a consumer favorite to tune into on the way to work or the gym. The form of content is not yet the most popular but below there are going to be pros and cons of podcasting when it comes to other forms of content. “Podcasting is the future of content for some niches,” according to website development company, “while other forms of content might still hold their place at the top in other industries.” The following are the positives and negatives of podcasting when it comes to other types of content and the creation of this content.

Written

Written content can be great for a resource for others trying to learn about a specific topic. There are some podcasts that can do just the same thing while others offer a diverse number of topics depending on the host’s agenda for the day. With this being said podcasts that are hours long can be tough to find a specific definition or discussing a very specific topic. Unless the podcast is transcribed by another party then written content is better for looking back to research specific things. Podcast transcription is becoming more prevalent but written content can have a more condensed amount of information as people usually do not speak naturally in the most concise terms.

Video

Podcasts versus video differ immensely when it comes to the cost as video content needs to be generated as well as edited. This can be quite costly especially when using animations as well as time consuming as far as getting everything correct the first time when it is acted out content. The Money Alert notes that while marketing should use different types of content ROI is the most important part of most marketing and ad campaigns.

Interactive Web Media

Interactive web media can be fun as everyone has enjoyed an online test or two. This can be very difficult as far as cost goes to design as no company wants an amateur looking interactive page. This also is very limiting as far as the subject matter that can be covered via this type of content. Podcasting is cheaper and can cover more with a fraction of the price.

Clickbait of Any Kind

Clickbait is generic content that might get a click or two but the content itself never lives up to the hype. Podcasting is the opposite when it comes to the title living up to what is covered or how good a podcast is. A podcast could have a random name but could be generating millions of people listening on a weekly basis.

Podcasting allows a company or individual to delve into multiple subjects in a very deep way. There is no time limit on podcasts so the more engaging guests a podcast has can go on for quite some time. Do not write off podcasting as a great way to drive leads, web traffic, and establish yourself or a company in an industry as it is a quite powerful medium.

Great Comedy Podcast: The Bertcast

Bert Kreischer is a comedian that rose to fame through his partying ways while at Florida State University where he spent a better part of a decade. Bert was called the #1 party animal in the country by rolling stone during the 1990’s. He has continued his partying ways with incredibly impressive alcohol consumption feats as well as incredible physical accomplishments like running a marathon with very little training. The Bertcast covers current events of which Bert is uninformed at certain points and has a plethora of guests in the comedy world.

Much like his comedy Bert’s podcast is very story driven as he has been called one of the great storytellers in comedy. If you are looking for a podcast covering serious topics like that of politics or what is happening in the world, this might not be your top pick. If  you are looking for a lighthearted podcast that frequently has celebrities opening up about crazy or embarrassing moments then this podcast is for you. Bert delves into the world of being a parent to two daughters as well which he usually has a funny take on. Consider listening to the Bertcast as you might become a fan of Bert’s comedy which has its own unique style.

Why You Should Listen To Podcasts Instead of the Radio

Radio shows in the morning can be everything from entertaining to reasonably informative. Radio shows are much like podcasts with additional commercials and possible content that you might want to skip over. A downloaded podcast allows the listener to skip passed certain subjects that they might not have any interest in or that makes them uncomfortable. What many people have started to do is that of listening to industry podcasts on their way to work. This can allow a person to keep up to date with what is going on in the industry without having to read during their free time. A commute will allow you to learn instead of waste time listening to yet another prank call done by a generic radio shock jock.

Podcasts also can give you a deeper look into the news rather than a headline with very little content to help explain situations happening. This happens quite a bit on TV as mitigating reasons for unrest are rarely discussed as the news is on a timeline. Podcasts often times are calling out news and radio shows due to their lack of fact checking and obviously politically tilted coverage. The podcast can educate you during a workout or your commute without cutting into your valuable free time. Start checking out a few podcasts that interest you or relate to your job as it will help you grow as a person as well as a professional.

How You Can Improve Your Career Via Your Podcast

Podcasting with its growing popularity can be a great way to improve your career. A person that runs a company podcast can be seen as an integral part of the company to customers as well as podcast listeners. This offers a bit of job security which can be invaluable in companies that might have a higher employee turnover than usual. Your career can receive a big boost from being a part of a popular podcast. Obviously if you work in finance and have a humor based podcast this might not lend itself to getting new job offers. If you have a podcast that is related to your career’s industry then this can be a huge opportunity to showcase your knowledge on certain topics.

During your podcast you should share your social media channels as you need to make it as easy as possible for interested parties to find you. LinkedIn might be the easiest way to follow you but many people reach out via social media. You might be able to land your dream job by talking about your ideal job role or what you excel in. Hiring managers often times want to hire someone with a following in industries like marketing so hosting a podcast with thousands of listeners per week can make you the ideal candidate. Podcast because you enjoy it and reap the benefits when they are available!

What You Need To Have a Successful Sports Podcast

A majority of sports fans think that they could broadcast themselves talking about sports with friends and it could become successful. This is partially true but this is going to take hard work as well as constant consumption of sports related content. People might love listening to a podcast about football but a sports podcast has to include some other major sports. A fan could love your take on certain topics but simply not be interested in the main sport discussed. Do not alienate an entire demographic due to not liking a sport or refusing to watch it in order to give an educated opinion.

 

Covering hot topics in sports should be done as well but it is probably wise to avoid politics. This can lose a podcast listeners for life as many people feel very strongly about their political opposition. Gone are the days of people respecting that you have a different opinion so avoid this where possible. Sports has taken a much more political turn in certain leagues like the NFL with ratings going down due to people taking a stand on certain topics. Lastly you have to stick with your opinions on certain teams or subjects. People love to hate certain teams or support others so this can build a sense of personal rapport with listeners which is invaluable when growing a following.

How a Podcast Can Turn A Person/Brand Into A Thought Leader

Written content can allow a person to establish a name for themselves in a specific niche. This goes the same for certain video content but nothing compares to the podcast when trying to become a thought leader in an industry. Podcasting not only allows a person to express themselves by speaking but it also allows listeners to engage with the person hosting the podcast. Being able to answer questions from people in various parts of your industry showcases your knowledge. The only comparable way to get in front of this many relevant people is to present at an industry conference.

Those podcasts that garner enough of a following can become mainstays in the industry. People tuning in to hear your thoughts on the latest happenings can quickly turn into job offers or offers to help start a company with certain individuals. Your career trajectory can be shifted in a positive way as many companies love having a well-known name in the industry run a certain department or be selected to the executive board. Keep your podcast content relevant and make sure to engage with those in the industry to help make sure you are being heard in your niche with your opinions being valued by some as fact.