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Realtor Marketing 101: A Beginners Guide to Real Estate Postcards

Real estate is one of the most lucrative businesses for investors. While this is promising for people who want to invest their money, the competition can get quite stiff. You must employ the most effective marketing strategies to stay ahead of the competition.

Despite the world embracing digital marketing, direct mail still leads as the most efficient marketing tool even in the real estate industry. According to a recent survey, 67% of the respondents felt that direct mail is far better than emails because it has a personal effect.

One of the most prominent direct mail marketing tools for people in the real estate space happens to be real estate postcards.

Let’s take a look at real estate marketing postcards, what they are, and how you can use them to generate more leads.

What Are Real Estate Marketing Postcards?

Postcards can be a valuable tool in your real estate marketing efforts if used correctly. A real estate marketing postcard refers to a piece of direct mail that a real estate agent sends to their sphere of influence. This is a group of people that the agent has done business with in the past or with whom the agent has established some sort of relationship.

Real estate marketing postcards should not be confused with prospecting postcards, which are mailed to potential leads that have been purchased from third-party list brokers.

According to the Direct Marketing Association, prospecting postcards have an average response rate of less than 1%. By contrast, real estate marketing postcards mailed to your sphere of influence have an average response rate of 5% or more.

In addition to having a high response rate, real estate marketing postcards are also cost-effective, considering the cost per lead. Depending on the state you live in and who you use as your direct mail vendor, getting between 50 and 100 leads for $0.50 or less per lead is possible.

Benefits of Real Estate Marketing Postcards

Connects You With Existing and New Clients

Real estate marketing postcards are a cost-effective way to stay in touch with current and previous clients. In addition to creating name recognition, consistent marketing keeps you on the lead when your clients need your services or refer you to friends, family, and neighbors.

Furthermore, they are also the most affordable way to advertise your business because they are inexpensive to produce and easy to distribute.

You Can Inform Your Prospects About Your Latest Promotions

Postcards are an excellent marketing way of letting your prospects and clients know about the latest promotions you have, as well as any listings or open houses that are coming up. You also want your real estate marketing postcards to be memorable so potential clients will think of you when they decide to buy or sell their homes.

They Are Personal and Targeted

Marketing postcards are effective because they are personal and targeted. Having a tangible piece of mail that a homeowner can look at is much more effective than sending an email that can easily be deleted or ignored.

By using real estate postcards, you can target those who may be interested in your services. These could be homeowners or recent purchasers in the area. This way, your message will be received by those who need it most instead of being sent out to a broad audience.

Leverage Real Estate Marketing Postcards Today

Using real estate marketing postcards will keep you ahead of the competition. That’s because we are in a digital era where prospective customers still value businesses that offer more personalized services.

Make sure your postcards have an attention-grabbing headline and they have bold and clear graphics to appeal to your prospective audience.  

VALUABLE TIPS FOR LEARNING UKULELE CHORDS WITH EASE

Not every great guitarist you see starts where they are. There was a time most of them thought they wouldn’t get to where they are now because their guitar playing once sounded like crap. So, give yourself time. Learning guitar chords does not happen overnight, and if anything, it takes practice and consistency. Most importantly, don’t expect too much when you start. You should be patient with yourself and be consistent.

Here are some expert tricks to play ukulele chords.

Learn the chords slowly and accurately.

Maybe you are comparing yourself with the guys you see playing ukulele in videos and on stage. But one thing you forget is that they are experienced, and they play the guitar very fast. Just because everyone else is playing the guitar fast doesn’t mean you should practice playing it fast. The best way to learn ukulele chords is to start practicing slowly but accurately. That way, you gradually train your fingers on what to do and where to go before speeding things up. The speed will come naturally after your brain and fingers sync with what they are doing. You should keep playing slowly until you perfect the chord.

Look away or close your eyes at times.

An experienced guitarist only needs one glance every now and then at the fretboard to ensure they are in the right place. Although it is a skill that comes with time, you need to start developing it early as you start out. During your practice, try to look away or close your eyes once in a while to see if you can feel and play the chord accurately. That way, you learn to listen if you have gotten it right rather than having to check your fingers, and that is really cool.

Do not overlook the complex chords.

We cannot deny that playing some chords is harder than others. But that is not to say that you neglect the complex chords just because they are a pain to learn. You have to grit your teeth and understand them at some point. You will obviously have to spend more time on them, but it is the best thing to do. Practice more consistently, and eventually, you will reap big from doing the hard yards.

Know the chords you are playing

This might be obvious, but it is vital to keep in mind the original chordify tune you are playing. It is easy to slightly stray away from the chord you are playing for a nice effect only to discover that you have entirely strayed away from the original tune. Always take your time to double-check what you have done and listen to the neat sounds.

Be consistent

Be consistent in your practice if you want to be a pro in playing the ukulele. You don’t have to play it all day, but you can dedicate some minutes or hours every day for practice. Be patient with yourself and keep things slow until you have perfected that chord. The secret is to achieve the proper fingering in the beginning then everything will slowly fall into place.

Talking Lion Podcast

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Talking Lion Hosting/Provider: PodbeanTalking Lion Show Category: MusicTalking Lion Show Website:https://www.sleepinglionmusic.com/talking-lion

Talking Lion Show Description: Talking Lion is a weekly artist-to-artist interview podcast hosted by Nate Flaks & Noah Longworth McGuire of Sleeping Lion. As artists, songwriters & producers, they have worked with many incredible rising artists since starting Sleeping Lion in 2015. Whether at sessions, parties, or over cups of coffee, they’ve had countless conversations with artists in the middle of their musical journeys. Talking Lion is about hitting record on these conversations on what life’s been like & where it’s going.

How To Get Great Podcast Guests To Return

The world of podcasting is growing and is going to continue to grow as the popularity of this type of content is more in-depth than any other type of content. Talk shows are restricted to a timeslot while a podcast can discuss one topic for hours as there are no limits. One of the toughest things for a new podcast is attracting guests that will garner traffic and generate popularity. Guests that had a great reaction and engagement from listeners are the ones that you want returning time after time. The following are ways to get great podcast guests to return for another taping.

Engaging Conversation

Doing the right amount of research on the background of the guest attending can help the podcast dive into great conversation topics while lack of research can actually be insulting to the guest. Also it is important to listen to other podcasts the guest has been a part of so you are not just asking the same questions. This also gives the podcast the ability to bring topics up that the guest had an interesting take on or seemed more passionate about.

Effective Promotion

Allowing a guest of the podcast to promote their company or project they are working is important. This can be used to attract the guest in the first place as expanding the reach for the guest’s brand might be their main goal. Social media is the perfect way to promote as well as get people to engage during the podcast. A custom hashtag can allow listeners to ask questions to the guest and those on the podcast. The best podcasts are those that not only cover great topics but also dive into listener questions in an in-depth way.

A Comfortable Setting

Allowing the guest to recline in the best deep tissue massager or other comfortable seat could not be more important. If a podcast goes great but the guest was sitting in an uncomfortable position for hours that might be the reason that they will not return. Offering something like a beer is common among certain more casual podcasts but should be avoided in certain business related podcasts. The last thing a company wants during their podcast is a guest or member of the staff embarrassing the company by getting drunk live on the podcast.

Free Swag

Everyone loves free things and even celebrities love gifts for being a part of a podcast. Things like gift cards to local establishments or tickets to shows in the city are great examples. Even if a guest did not enjoy their first visit to the podcast they might come back for the gifts alone. This is where research is very important as well as you can purchase gifts that align with the person’s interests instead of generic gifts. Take time to plan out the gift bag like you would topics for the podcast as at times it can be equally important.

Starting a podcast that continually gets and brings back popular guests is destined for success. Podcasting could take over the content world so make sure yours does not fall behind!

How To Use A Podcast To Gain New Customers and Expand Your Business’ Brand Exposure

Podcasting is going to continue to grow in popularity as it allows for those participating in the podcast to go in-depth on topics as there are no time limits. This also allows listeners to communicate with the podcasters when the podcast is done live. A podcast is the perfect opportunity for a business to showcase their knowledge and thoughts on what is going on in their industry. A podcast that is popular in a specific industry can turn the podcasters into niche celebrities and can increase brand recognition of the company immensely. The following are tips to help your podcast gain new customers as well as increase brand recognition.

Invest In The Proper Equipment

The proper microphones while not necessary can make a huge difference in the quality of a podcast. Looking up the best Spectrum internet plans Dallas TX or Austin is a necessity as well especially if considering doing a live stream of the podcast. When representing the brand it is important that the podcast feels professionally done as podcasts are becoming the new way many people get their news. The equipment that is purchased can be written off as a business expense so this is something to keep in mind when creating a budget.

Invite Guests

Expanding the reach of a podcast can be done by inviting others in the industry to come on the podcast to discuss various topics. Obviously you are not going to want to invite the CEO of your largest competitor but rather a person in the industry that might own a company that deals with different types of clients. For example, a marketing company might specialize in working for law firms which could be a great conversation about the state of search engine rankings across niches. You would not want to bring in another person that does the same job as this could lead customers to reach out to the other company if they like what the guest is saying about a certain subject when compared to your staff.

Generate A Custom Hashtag

Generating a custom hashtag can give listeners the ability to engage with those speaking on the podcast. This could allow them to make a comment or ask a specific question that they might have in mind. This can give current and potential clients the ability to build some rapport with current staff at the company. This can make it much easier to reach out via a sales call or email blast. Creating a sense of community is the best thing that can be done via a podcast as it can increase listener and customer loyalty.

Outreach To Industry Publications To Link To The Podcast

Reach out to industry publications to see if your monthly podcast can be linked to on the site or in a weekly roundup of interesting industry related news. Listeners are great but finding listeners in the business’ target demographic can be worth its weight in gold. Most publications will not have any issue with this if the podcast has great content and isn’t filled with advertisements as the link could be considered spammy if that is the case.

Take time to set up a company podcast and continually create great content then watch listeners as well as sales start to pour in!

How Podcasting Stands Up To Other Types of Content and Its Creation

Podcasting is going to continue to grow in popularity as it has become a consumer favorite to tune into on the way to work or the gym. The form of content is not yet the most popular but below there are going to be pros and cons of podcasting when it comes to other forms of content. “Podcasting is the future of content for some niches,” according to website development company, “while other forms of content might still hold their place at the top in other industries.” The following are the positives and negatives of podcasting when it comes to other types of content and the creation of this content.

Written

Written content can be great for a resource for others trying to learn about a specific topic. There are some podcasts that can do just the same thing while others offer a diverse number of topics depending on the host’s agenda for the day. With this being said podcasts that are hours long can be tough to find a specific definition or discussing a very specific topic. Unless the podcast is transcribed by another party then written content is better for looking back to research specific things. Podcast transcription is becoming more prevalent but written content can have a more condensed amount of information as people usually do not speak naturally in the most concise terms.

Video

Podcasts versus video differ immensely when it comes to the cost as video content needs to be generated as well as edited. This can be quite costly especially when using animations as well as time consuming as far as getting everything correct the first time when it is acted out content. The Money Alert notes that while marketing should use different types of content ROI is the most important part of most marketing and ad campaigns.

Interactive Web Media

Interactive web media can be fun as everyone has enjoyed an online test or two. This can be very difficult as far as cost goes to design as no company wants an amateur looking interactive page. This also is very limiting as far as the subject matter that can be covered via this type of content. Podcasting is cheaper and can cover more with a fraction of the price.

Clickbait of Any Kind

Clickbait is generic content that might get a click or two but the content itself never lives up to the hype. Podcasting is the opposite when it comes to the title living up to what is covered or how good a podcast is. A podcast could have a random name but could be generating millions of people listening on a weekly basis.

Podcasting allows a company or individual to delve into multiple subjects in a very deep way. There is no time limit on podcasts so the more engaging guests a podcast has can go on for quite some time. Do not write off podcasting as a great way to drive leads, web traffic, and establish yourself or a company in an industry as it is a quite powerful medium.

Great Comedy Podcast: The Bertcast

Bert Kreischer is a comedian that rose to fame through his partying ways while at Florida State University where he spent a better part of a decade. Bert was called the #1 party animal in the country by rolling stone during the 1990’s. He has continued his partying ways with incredibly impressive alcohol consumption feats as well as incredible physical accomplishments like running a marathon with very little training. The Bertcast covers current events of which Bert is uninformed at certain points and has a plethora of guests in the comedy world.

Much like his comedy Bert’s podcast is very story driven as he has been called one of the great storytellers in comedy. If you are looking for a podcast covering serious topics like that of politics or what is happening in the world, this might not be your top pick. If  you are looking for a lighthearted podcast that frequently has celebrities opening up about crazy or embarrassing moments then this podcast is for you. Bert delves into the world of being a parent to two daughters as well which he usually has a funny take on. Consider listening to the Bertcast as you might become a fan of Bert’s comedy which has its own unique style.

Why You Should Listen To Podcasts Instead of the Radio

Radio shows in the morning can be everything from entertaining to reasonably informative. Radio shows are much like podcasts with additional commercials and possible content that you might want to skip over. A downloaded podcast allows the listener to skip passed certain subjects that they might not have any interest in or that makes them uncomfortable. What many people have started to do is that of listening to industry podcasts on their way to work. This can allow a person to keep up to date with what is going on in the industry without having to read during their free time. A commute will allow you to learn instead of waste time listening to yet another prank call done by a generic radio shock jock.

Podcasts also can give you a deeper look into the news rather than a headline with very little content to help explain situations happening. This happens quite a bit on TV as mitigating reasons for unrest are rarely discussed as the news is on a timeline. Podcasts often times are calling out news and radio shows due to their lack of fact checking and obviously politically tilted coverage. The podcast can educate you during a workout or your commute without cutting into your valuable free time. Start checking out a few podcasts that interest you or relate to your job as it will help you grow as a person as well as a professional.

How You Can Improve Your Career Via Your Podcast

Podcasting with its growing popularity can be a great way to improve your career. A person that runs a company podcast can be seen as an integral part of the company to customers as well as podcast listeners. This offers a bit of job security which can be invaluable in companies that might have a higher employee turnover than usual. Your career can receive a big boost from being a part of a popular podcast. Obviously if you work in finance and have a humor based podcast this might not lend itself to getting new job offers. If you have a podcast that is related to your career’s industry then this can be a huge opportunity to showcase your knowledge on certain topics.

During your podcast you should share your social media channels as you need to make it as easy as possible for interested parties to find you. LinkedIn might be the easiest way to follow you but many people reach out via social media. You might be able to land your dream job by talking about your ideal job role or what you excel in. Hiring managers often times want to hire someone with a following in industries like marketing so hosting a podcast with thousands of listeners per week can make you the ideal candidate. Podcast because you enjoy it and reap the benefits when they are available!

What You Need To Have a Successful Sports Podcast

A majority of sports fans think that they could broadcast themselves talking about sports with friends and it could become successful. This is partially true but this is going to take hard work as well as constant consumption of sports related content. People might love listening to a podcast about football but a sports podcast has to include some other major sports. A fan could love your take on certain topics but simply not be interested in the main sport discussed. Do not alienate an entire demographic due to not liking a sport or refusing to watch it in order to give an educated opinion.

 

Covering hot topics in sports should be done as well but it is probably wise to avoid politics. This can lose a podcast listeners for life as many people feel very strongly about their political opposition. Gone are the days of people respecting that you have a different opinion so avoid this where possible. Sports has taken a much more political turn in certain leagues like the NFL with ratings going down due to people taking a stand on certain topics. Lastly you have to stick with your opinions on certain teams or subjects. People love to hate certain teams or support others so this can build a sense of personal rapport with listeners which is invaluable when growing a following.