Podcasting is going to continue to grow in popularity as it has become a consumer favorite to tune into on the way to work or the gym. The form of content is not yet the most popular but below there are going to be pros and cons of podcasting when it comes to other forms of content. Podcasting is the future of content for some niches while other forms of content might still hold their place at the top in other industries. The following are the positives and negatives of podcasting when it comes to other types of content and the creation of this content.
Written content can be great for a resource for others trying to learn about a specific topic. There are some podcasts that can do just the same thing while others offer a diverse number of topics depending on the host’s agenda for the day. With this being said podcasts that are hours long can be tough to find a specific definition or discussing a very specific topic. Unless the podcast is transcribed by another party then written content is better for looking back to research specific things. Podcast transcription is becoming more prevalent but written content can have a more condensed amount of information as people usually do not speak naturally in the most concise terms.
Podcasts versus video differ immensely when it comes to the cost as video content needs to be generated as well as edited. This can be quite costly especially when using animations as well as time consuming as far as getting everything correct the first time when it is acted out content. The Money Alert notes that while marketing should use different types of content ROI is the most important part of most marketing and ad campaigns.
Interactive Web Media
Interactive web media can be fun as everyone has enjoyed an online test or two. This can be very difficult as far as cost goes to design as no company wants an amateur looking interactive page. This also is very limiting as far as the subject matter that can be covered via this type of content. Podcasting is cheaper and can cover more with a fraction of the price.
Clickbait of Any Kind
Clickbait is generic content that might get a click or two but the content itself never lives up to the hype. Podcasting is the opposite when it comes to the title living up to what is covered or how good a podcast is. A podcast could have a random name but could be generating millions of people listening on a weekly basis.
Podcasting allows a company or individual to delve into multiple subjects in a very deep way. There is no time limit on podcasts so the more engaging guests a podcast has can go on for quite some time. Do not write off podcasting as a great way to drive leads, web traffic, and establish yourself or a company in an industry as it is a quite powerful medium.