Why Digital Marketing Isn’t Just For The Big Companies

Web Design, Facebook, Facebook Page, Small Business

It is so competitive in the current business climate and many businesses are finding it very difficult to keep their heads above water. Due to the current predicament that the whole world finds itself in, business has never been more difficult and the high street is almost bare. People are still shopping, but they are using their devices and computers to search online for the products and services that they want. This means that your business needs to embrace the digital marketing tools that are currently available to you. Before you start telling me that these kinds of things are only for larger companies, you are completely wrong and smaller businesses are realising the importance of digital marketing. In fact, digital marketing is helping to level the playing field and it allows smaller businesses to compete with these larger ones, and some of the smaller ones are winning.

Digital marketing is a tool that can be used by any business both large and small, and if you don’t know where to begin, then have a look here at https://www.moveaheadmedia.co.th/services/seo/ to find out what exactly is available to you and how you can use it to its best effect. If you want your business to move to the next level and you want to use a marketing strategy that really works, then you really should turn to a digital marketing agency to help your business and to make sure that you are not one that has to close its doors. The following are just some of the many benefits of digital marketing.

* You can target customers – The old methods of marketing were never really effective and you were spending lots of money trying to reach out to customers who might not even be interested in the product or service that you currently have to offer. The Internet has changed all of that and now business owners can actually target specific customers that have shown an interest in what they have to offer. Digital marketing allows you to connect easily and quickly to these potential customers and hopefully turn them into long-term ones.  There are many industries that thrive on digital marketing and they have increased their customer base and profits by as much as thirty per cent.

* It saves you money – As a small business, your budget is probably quite limited and so you need to be careful about what you spend it on. Digital marketing allows you to get the results that you want but with the bare minimum of expense. You just need to have a strategy and a goal, and use the many digital marketing tools that are at your disposal to attract new customers. Social media is where most people are nowadays, and people readily admit to checking their social media account a minimum of five times every day. This means that you can reach out to these people every time they use their device and surf the Internet. There is lots of free government advice out there with regard to digital marketing and how it can help you business. If you would like to learn more, then please have a look here.

If you are a small business and you don’t want to be left behind, then you need to embrace everything that digital marketing has to offer. Do it today before it’s too late and your competitors are racing ahead of you.

Why a Yacht Charter May Be Just What You Need For Your Next Holiday

Yacht, Superyacht, Super Yacht, Yachting, Marine

Going on a sailing holiday can provide you with a fantastic way to experience some of the most beautiful destinations on the planet, while you can also enjoy the experience of learning how to sail. Indeed, if you are an experienced sailor, then you will be aware that this particular type of activity can provide you with the opportunity to travel around a particular location at your own pace. This is especially pertinent if you are looking to charter a yacht in Southeast Asia as a variety of different companies and vessels are available. If you are looking for a fantastic way to spend your holiday with your family or friends as well as enjoy a challenging experience on a boat, you should think about contacting a yacht charter company as soon as possible. For more information about the various yacht charter companies that operate in Singapore, you should think about consulting an online business directory as you will be able to identify a number of companies that you can contact.

A.           Enjoy a high level of privacy

One of the main reasons that you should consider hiring a yacht for your next holiday is that you can enjoy a high level of privacy. Indeed, taking your next holiday on a sailing vessel can provide you with a private location that you can enjoy with your friends or family. As a result, if you are looking for a yacht charter in Singapore from Simpson Yacht Charter you should consider contacting the company as soon as possible to enquire about the various vessels that are available.

B.           Create your own itinerary

Another reason that you should think about before you consider chartering a yacht for your next holiday is that you can create your own itinerary. Indeed, if you want a flexible travelling experience then you should think about hiring a yacht from a reputable company as soon as possible while you should also gain some insights about your destination before you travel. In addition, you can take the opportunity to discover some of the most beautiful locations on the planet, while you can also rest assured that you will enjoy an exciting experience where you can learn a number of new skills.

C.           Learn several skills

Finally, it is important to understand that if you are thinking about taking a sailing holiday for your next trip away from home, you could take the opportunity to learn a number of new skills. Furthermore, you should be aware that sharing the duties that are required when sailing a vessel is imperative while you could also take the opportunity to improve your communication skills with your friends and family. However, you should also be aware that chartering a yacht for your next holiday means you should abide by the various travel restrictions that may be in place.

  • Enjoy privacy on a yacht
  • Create your own itinerary and travel at your own speed
  • Learn several new skills

Therefore, in conclusion, if you want an exciting experience where you can learn a number of new skills as well as enjoy a high level of privacy while creating your own itinerary, you should consider chartering a yacht in Singapore for your next holiday.

How You Can Host a Podcast For Your Business That Will Improve Your Company’s Reputation

Creating content is a huge part of marketing in today’s digital world. Consumers are far pickier than in the past in regards to the content they spend their time reading or listening to. Podcasting is a great way to create in-depth content at a reasonable price. A podcast can go further in-depth on a topic than a piece of written content can. Written content can take days or hours to produce when compared to a few hour podcast. Podcasting is a great way to establish a business as a thought leader on a specific subject. The following are tips to create a company podcast that improves the reputation of your business. 

Only Cover What Your Expertise Are 

A home improvement professional talking about bathtub refinishing is an example of sticking to your expertise. This same professional might not be well-tuned in digital marketing which is perfectly fine. Make sure the content is relevant to your business and expertise can truly shine. You know what topics you can talk about with an expert tone so take advantage of your current knowledge. 

Invest in Quality Editing Software

Your company podcast is not something you want to skimp on. You want to have great recording equipment and editing software. The podcast can come out like you have been doing them for years. Most of this equipment/software is not extremely expensive as technology has improved immensely over the last decade. Some celebs just do their podcast on their computer with minor edits to be done to reduce feedback or scratchy sounds. This can be a one-time investment and you will be able to generate quality content for years to come. 

Take Questions From Listeners 

Engaging with listeners can be done live or on a weekly basis. Answering these questions can build a sense of community among listeners. Bill Burr is a famous comedian that was one of the first to adopt a podcast that he does regularly. A number of listeners write to Bill and he answers their question in one of the most popular parts of his podcast. This can allow content ideas to be generated easily which can be difficult after doing a podcast long term. 

Bring on Relevant Guests 

Bringing on the right guest in your industry can work wonders for your company’s reputation. The other positive aspect of this is that the guest will likely promote the podcast on their social media channels. Outreach to these guests should be customized as industry giants receive invitations on a weekly basis. You should have a template of what will be discussed as certain guests might go off on irrelevant tangents. Create a list of guests that you would like to invite and see if they are willing to join the podcast. They can even do this remotely as social distancing is still a priority all over the world. 

Hosting a podcast weekly can help generate massive amounts of content. This can be in addition to your regular content marketing efforts. Transcribing these podcasts can make them easily searchable and improve your SEO rankings.

5 Cool Auto Tech Gadgets for his Xmas Gift

Car, Interior, Vehicle, Auto, Automobile, Dashboard

With the festive season not far away, if you have yet to choose a gift for the man in your life, there are many cool car gadgets that he would love and to save you some time, we have put together our list of top auto gadgets that make for an ideal Xmas gift.

  1. Dash & Rear Cam – If he has yet to invest in a front or rear cam, this is a guaranteed pleaser and the cams come with complete step-by-step instructions for installation and it is likely to be the first thing he does after the Christmas Dinner. Some units have motion sensors and when anything or anyone comes close to the car, the camera activates and records for a short period, while a dash cam records continually and in the event of an accident, you have the video footage to establish fault.
  2. State of the Art Media Player – Check out Bankstown Sound, where you can buy a multimedia player unit to replace that ageing CD player he has in his car, and with Bluetooth, he can connect to his mobile device and with hands-free call options, it will keep him safe. If you could borrow his car, have the local in-car shop install the unit and return the car without saying a word and watch his reaction when he sees the touch screen player.
  3. Magnetic Wireless Charging Device – Simply place the phone onto the magnetic pad and charging begins and when he gets to know this handy device, he’ll wonder how he managed without it. Even better if his work involves driving, as the holder allows him to use Google Maps hands-free. Of course, when driving, one must remain focused at all times, especially when approaching pedestrian crossings.
  4. Bluetooth Receiver – In the unlikely event he doesn’t have Bluetooth capability in his car, this is the perfect gift, which plugs into the media player and allows all digital channels to talk to each other. He can play his favourite smartphone playlists through the media player and even merge with Google Maps, and this will surely spark a desire to install a state-of-the-art media player with full Bluetooth features.
  5. Vehicle Tracker – If he’s one of those guys that forgets where he parks the car, this is the ideal gift and with a range of 500m, his smartphone screen will show him the exact spot. This device should not be uses as a people or pet finder, due to the limited range, but finding your car in a big carpark is what this gadget can do.

There aren’t that many shopping days left to Xmas and with a Google search, you can be on the website and ordering the gift to arrive before Christmas Day. Every man loves his wheels and you had best check that he doesn’t already have the gadget you’re planning to buy, then order it today from the online supplier and wrap it up nicely and leave it under the tree.

Industries That Thrive on Digital Marketing

Seo, Promotion, Marketing, Nerdpeople, Outsource Art

In today’s market, nearly every business can benefit from having a digital presence and a social media campaign. But there are some companies that consistently use the reach of digital media in very effective ways. Some companies have discovered that producing content for the internet creates a significant return on investment. Especially companies whose product or service is more nuanced or complicated than others. For example, sporting goods companies can outfit celebrities in their gear and have their logos go out on national broadcasts and get great exposure. This isn’t so easy when you are a law firm or a dentist. But blogging and social media provides opportunities to get specific and show arguments and evidence of their benefits. Here are some industries that benefit the most from digital marketing.

  • Lawyers: Lawyers and law firms used to rely heavily on referrals because the nature of their business is not well suited to advertising. But with the advent of the internet, lawyers have learned how to present their case, so to speak, to a large audience. Lawyers are obviously skilled at making arguments, with blog sites and well-crafted digital media from SEO company experts, They have found a great platform to work from.
  • Doctors: The medical industry suffers from some of the same issues as the law field. The things they do aren’t suited for TV or newspaper advertising. But some of the things they do are very interesting and on the right format the health industry has found many ways, including podcasts to educate the public to procedures and services.
  • Food Industry:  The food industry has made good use of traditional  advertising for a very long time, but this did not stop them from discovering the benefits of the digital market, to further their message and do their best to stay ahead of the competition. There have been some entertaining exchanges between fast food giants on Twitter in the last couple of years.
  • Health and Wellness: The health and wellness industry has done a very good job of reinventing themselves on the internet and they have created a huge industry. Google searches on health and wellness generate massive amounts of hits and the annual global market share is now 4.75 trillion. People are obviously very concerned about their health these days. Video blogging, and Facebook profiles have proved to be very popular in promoting wellness and health related products.
  • Real Estate: Real estate agents probably wonder how they ever did business before the days of the internet. These days everyone uses the web when looking for property. The convenience, compared to driving around and talking with owners, is night and day. If there wasn’t an internet, real estate agents probably would make one. Because it is so suited to the business.

Nearly any business can benefit from having at the least an online presence and an informational page, not every business can depend on it exclusively though. There are some products that must be seen or tested, and some services are so traditional, they exist only by word of mouth, But for everyone else. The digital marketplace is everything.

Thailand: Setting Up a Company and Relocating to a Tropical Paradise

Jetty, Thailand, Ocean, Sea, Resort, Harbor, Bungalow

It usually begins with a holiday to the South of Thailand and from that first experience, most people are instantly smitten with the Land of Smiles and some are so taken with Thailand, they decide to sell up and relocate.

Why not live the holiday lifestyle all year round?

Of course, if you are going to sell your property at home and look to acquire real estate in Thailand, this can be an issue (foreigners are not allowed to own land), yet if you set up a Thai company, the company can acquire the real estate. There are companies that handle BOI company registration in Bangkok when you are ready and whatever your business, the local law firm can offer you the best advice on how to set up your business. This will also give you long-term visas for you and your partner, which is yet another problem solved.

Board of Investment

In Thailand, the current government are trying hard to encourage foreign commercial investment, as they have a first-class infrastructure and when you register a BOI company, there are many benefits, including multiple work permits, business visas and significant tax waivers. If you would like to learn more about the Thai Board of Investment, search online for a business law company that specialises in setting up businesses for foreigners and they can advise you on the best package for your business.

Location

The best place to register your business is Bangkok and there is a lot of top-quality office space in the CBD district (Sathorn Road), but if you are longing for the tropical beach, you could open a small local office there and work from that location. If you are a freelancer, there are pros and cons to the digital nomad lifestyle, as this blog outlines.

Long Term Visas

It is quite difficult to obtain long term visas to stay in Thailand, which is normally restricted to those who are married to a Thai national, those over 50, who qualify for a retirement visa and professionals recruited by Thai companies. You could study the Thai language or Buddhism, which can assist in obtaining a 12-month visa, but the best solution is to choose a company formation package that offers working visas.

Local Law Companies

Any person who wishes to set up a business in Thailand should search online for a Bangkok-based law firm that handles foreign business registration. They have a deep understanding of the legal processes involved with setting up a business and will offer you the best advice, while also presenting your application and facilitating the setting up of your company.

Covid-19

The pandemic has made travel very difficult and you will probably have to quarantine for 14 days upon arrival in Thailand, as this government website clearly states.

Once the legalities are over, you can pack your bags and plan for your new life in the tropical paradise of Thailand, which is the start of a new and exciting chapter in your life.

Fitness Centres: A Booming Sector

Boxer, Power, Energy, Sport, Fighter, Punch, Fitness

For the past decade, we have been more focused on good physical health than ever before, with state-of-the-art fitness centres and gyms to cope with the demand for MMA and other disciplines that young people are taking up. If you are an entrepreneur who is looking to ride the wave of success, an urban fitness centre would be a great investment and with careful planning and the right equipment and facilities, your venue would quickly become the place to go.

What is Involved in Setting Up a Fitness Centre?

First, you need to find the right location, with enough floorspace for the many machines you will be installing, and with a long lease, you can prepare the premises by calling in the fitness equipment supplier, with delivery installation specialists from Rhenus Hightech, the UK’s leading white glove logistics company. Your fitness equipment must be top-notch and hire the white glove provider to maintain the equipment, an essential element in the business and an investment that must be protected. While running and cycling machines are tough, things will go wrong and with a specialist white glove company, you have nothing to worry about regarding your equipment.

Digital Marketing

Of course, you want to reach as many people as you can and that’s where an SEO agency comes into play. They can help you to identify your target groups and put together an aggressive digital marketing plan which ensures maximum online exposure, using social media as a main platform, with the eventual aim of creating a huge social media following, the key to success.

Great Staff

Of course, you will need to recruit a few qualified personal trainers, while offering their services to your clients, plus you will need pleasant reception staff, so quite a lot of research needs to be done before you can calculate the human resources you will need. Look for young people who are fit and have a positive outlook on life and train them accordingly, as the customer experience is the most important aspect of the business. It is very beneficial for all ages to have regular exercise, as this blog highlights.

Virtual Courses

Due to the current Covid-19 regulations, you may have to offer virtual online courses, at least until we return to normal and with Zoom as a platform, your instructor can interact with the students via audio and video. You might need some extra IT equipment such as good microphones and cameras, but it is well worth the investment as there are many people who are looking for virtual fitness solutions.

Memberships & Promotions

If you would like to attract long-term clients, you should offer an annual subscription that is very attractive when compared to non-member fees. Bring a friend for free is a great way to introduce people to your venue and there are lots of seasonal promotions you can offer to attract people to try your equipment. If you live in the UK, don’t forget to keep abreast of Covid-19 updates, as things can change very quickly.

If you are a fitness fanatic who loves a challenge, now would be a good time to open your own fitness centre, or at least create a study to see what the numbers are, as this could be a very lucrative sector if the current health trend continues.

A Guide to Year-Round Motorcycle Riding in the UK

Motor Bike, Speed, Motorcycle, Motorbike, Ride

While there are many fair-weather riders in the UK; those who ride their bikes in the summer months, there are some who ride their motorcycles in all weather and if you are thinking of joining the latter group, there is a lot to consider. It might be out of necessity, as your trusted bike is the only transport you have, or it could simply be that you are a bike fanatic who takes every opportunity to get out on the open road, whatever your motivation, here are a few tips to safe all-weather riding in the UK.

  • Wear a Hi-Vis Vest – These are great for making sure that other road users see you and in the winter months, we have less daylight-time, so you need to make yourself as visible as possible and short of setting yourself on fire, the Hi-Vis vest is the best way to get noticed.
  • The Undeniable Protection of Genuine Leather – The best motorcycle jackets at Wheels are not only stylish, they are very affordable and a good-fitting leather jacket will last a lifetime and should you ever come off your bike, the jacket will save your skin, quite literally!
  • Tyres – As a bike owner, you already know that your tyres are the only thing keeping you on the road and your life quite literally depends on these two rings of rubber. Ideally, you want top quality wet weather tyres, with adequate tread to force water from the road surface. Of course, icy roads make for a very risky ride, which is simply not worth it, but aside from snow and ice, there’s no reason not to ride.
  • Cold Weather Clothing – The biting wind demands that you wear either leather pants with your leather jacket, or a lightweight wind suit for protection against the cold. Keeping your hands from going numb is always a challenge when riding in cold weather and the very best quality gloves are a sound investment. A good pair of boots with ankle support completes the outfit and if temperatures are close to freezing, this is the time to leave the bike at home. Here are cool things you didn’t know about Harley Davidson, the famous US bike manufacturer.
  • Sensible Riding – It is obviously essential that you ride with the utmost care and never forget other road users, who sometimes have difficulty noticing motorcycles, especially at speed. If you are a novice rider, take a basic course that will teach you how to control your bike and safe riding techniques, along with proper use of braking.
  • Headlights – Always turn your headlights on when riding (except hi-beam), as this is yet another way to improve visibility.
  • Observe the Highway Code – The Highway Code is designed to make road users aware of the risks when driving and if we all observe the recommendations, our roads will be safer.

There are many people who ride their bike all year round, with perhaps the exception of snow, and if you take the above points onboard, you should have a safe riding experience.

3 Ways That you Can Make a Living Online

Laptop, Break, Coffee, Technology, Computer, Office

Let’s face it, nobody likes having to get up at the crack of dawn, get dressed up and then fight the rush hour traffic to be at your desk on time, and you probably have a few friends that earn a living online. The attractions are many; work when you want and from any location, and as far as travelling goes, you can say goodbye to that if you work online. There’s no reason why you can’t emigrate to an exotic country like Thailand, and live the life of a millionaire, and with that in mind, here are 3 ways that you can earn a decent living from the Internet.

  1. Content Writing – When you consider that 80% of all online text is written by web content writers, there is obviously a demand and if you enjoy writing, you can register as a freelance content writer with one of the many content providing agencies that can be found with an online search. All you need is a laptop for work and a stable Internet connection and you’re good to go. While you might have to pass an online English grammar test, this should not present a problem to a native English speaker, and once registered, you inform the agency when you are available for work.
  2. Teaching English – There is a huge Chinese market for teaching English online, and all you need is a laptop, a webcam and mic to start you off. Even if you have zero teaching experience, if you are a native English speaker and you are presentable, the online language school will give you some work. It’s like most things, the more you do it, the better you become, and while you might have to adjust your working hours to fall in line with Chinese time, you can make a very good living if you teach 30-40 hours per week. Here are a few pros and cons of freelancing, which you should read.
  3. Selling Products Online – This demands a lot of research and planning, but with the right products and good digital marketing, there’s no reason why you can’t make a success of it. It is wise to start off part time, keeping your regular job until such time as you are making a living from your e-store. Outsourcing is the key to managing an e-commerce platform, namely your IT needs and your logistics, which will enable you to manage your business from your laptop. You will need web design and hosting, and with a range of digital payment gateways in place, your customers will enjoy a smooth purchasing experience. Bear in mind that you have a lot of competition, which is why you need SEO services to drive traffic to your sales platform, which need to be ongoing if you are to reach your sales targets. Here is some government information about setting up a business, which might help you arrange things.

Once you taste the digital nomad life, you will never want to work for a company again, and if you apply yourself 100% to the task, you can make a very good living.

The Benefits of Regular Physical Exercise for All Ages

Yoga, Exercise, Fitness, Woman, Health, Strength, Body

There is no doubt that exercise makes us feel amazing, and although the routine itself can be quite difficult, once your exercise routine is over, your body and mind do appreciate that you have made the effort. Getting started on an exercise routine and sticking to it, is the most difficult part for many people, and while a lot of people talk about doing more exercise, the reality is that not very many of them, actually get round to doing it. However, if it is your hope to live a long and healthy life, and to be able to spend time with your kids and grandkids, then you need to start becoming more physically active now, today.

In order to get started properly, you need to invest in the right workout clothes, because wearing the right kind of shapewear when you exercise, allows you to move better, to feel better, and then have more energy. Once you get started and you begin to do regular exercise, you can begin to enjoy the benefits, no matter how old you are. The following are some of the benefits of regular physical exercise.

  • It boosts your energy levels – Many of us complain about being tired in the middle of the day, and in many cases, it is affecting how well we do our work. Believe it or not, but becoming more active provides you with higher energy levels. When you exercise regularly, you have better muscle strength, and so this adds to your endurance levels. Regular exercise allows more oxygen to flow into the tissues of your body, and this helps with your cardiovascular health. Healthy lungs and a healthy heart, will all help to improve your energy levels.
  • It makes you more sociable – There are so many clubs and teams that you can join, that like to do a particular type of exercise. There are bicycle clubs, and running clubs, where you can get to run, all around your local town or city, making sure that you obey the pedestrian crossing signs at all times. This allows you to make many new friends, and a lot of the time, everyone meets up at the local pub for a cool drink, after a particularly hard workout.
  • It improves relationships – Many people complain that they are just too tired after a hard day’s work, to spend some close, quality time with their partners. If you are taking part in regular exercise, that is safe and conforms to government industry guidelines, then your physical appearance will change in a positive way, and hopefully, this will give you increased confidence, and so may boost your sex life.

Taking regular exercise does not have to be stressful, or something that you don’t look forward to. Exercise can be a lot of fun, as long as you engage in an activity that you really enjoy. It provides you the perfect opportunity to rid yourself of all of the stress that you have been carrying already, and you can even work out with your family members, to improve the bonds that may have been strained recently.