How Podcasts Can Support your Business

We all listen to them for a range of reasons; podcasts about sports, leisure, cars, technology, and it is very interesting and informative to hear others’ opinions on a range of topics. Joe Rogan is perhaps the best-known podcast platform, with literally millions of people listening in when he invites his guests like Elon Musk and Mike Tyson.

Inviting Special Guests

Why not invite an interesting person who is an industry expert to chat with you on a podcast? You could discuss the future developments within the industry, or perhaps talk about common issues with a range of products, or even introduce after sales and support. If you are in the support industry, recording podcasts that contain information relevant to potential issues with products is a great idea. This demonstrates that you care about your customers, and you should always encourage feedback of any kind.

Podcast as a Marketing Tool

If you search through the local radio stations and news websites, you could end up being invited to give a talk on a radio show or podcast, which could reach millions of people. Podcasting can be a very effective branding tool, and with well-prepared scripts and the right questions, you can pass on a lot of valuable information for listeners.

Podcasts in Business

Aside from the social aspect, podcasts can be used in a business environment, and all you need to do is create a podcast page, where you can upload episodes, which could be about any aspect of your industry. If, for example, you own a roofing company like https://www.sydney-roof-repairs.com.au/, then you could upload podcasts about roofing maintenance in general, advising homeowners on roof inspections and other aspects of roof repair.

Podcasts & Social Media

Podcasts can be found on a multitude of social media platforms and they can either be livestreamed or listened to at a later date, whichever you prefer, and if you can find industry-related social media platforms, these are where you should be concentrating your efforts to reach a wider audience. If, for example, you run a closed group and you would like to invite a well-known guest to discuss things with you, this would be a very attractive option for the users, and the bigger the name, the more interest you would generate.

Listen Anywhere at Any Time

Podcasts can be listened to on any digital device, PC, laptop, tablet or smartphone, which is more than convenient, and your IT team could easily configure a podcast page on the company website, or failing that, you could add this feature to your social media platform. You can get quite creative about the content of your podcasts, depending on the nature of your business – an auto business could invite specialist car technicians to discuss add-ons and restoration – garment retailers can focus on current trends and fashions, talking to known experts in the industry about up and coming trends.

Podcasts are one more way that you can engage your clients, plus they can be very effective at marketing and getting your name known to a wide range of groups.

Gain Valuable Travel Insights with Podcasts

Before we explore how podcasts can assist you with travelling issues, let’s quickly define what a podcast actually is. The term ‘podcast’ refers to an audio recording, which might be in various digital formats, which is in some ways similar to an audio book, although podcasts are a different way to ingest information, like articles and blogs, only in audio form.

How to Listen to a Podcast?

You can listen to a podcast from your smartphone, tablet, laptop or PC, and if you are streaming the podcast, you will need an Internet connection, although you can download the file and listen while offline. Using Bluetooth technology, you can potter about the garden while listening to a traveller’s experiences on the Trans-Siberian Railway, or even enjoy Stephen Fry narrating an exciting novel, and there are podcasts on many exciting aspects of life, such as:

  • Travel experiences
  • Audio books
  • Yoga instruction
  • Buddhist teachings
  • Current news and debates

Some people prefer listening to reading, and podcasts are a convenient way to learn about many things.

Real Life Travelling Experiences

If, for example, you were planning to stay at a Samui beach resort, you can listen to the experiences of other travellers, which will really prepare you for your own experience. Podcasts can easily be found with a Google search, as many websites are dedicated to giving out information in audio format, allowing you to listen at your convenience.

Hotel & Resort Reviews

You can listen to travellers’ opinions on places they have stayed, which gives you an invaluable insight into the amenities and the service, and this kind of information will help you to make the right choices when booking holiday accommodation. If, for example, some reviews mentioned a general lack of interest by the staff, this would likely result in choosing an alternative venue, while a few 5 star reviews would also help you to make your mind up.

Making a Contribution

Aside from listening to other travellers’ opinions, you can record your experiences in MP3 format and upload it to a podcast website, giving other people the benefit of your experiences, and with millions of travellers doing the same thing, up to date information is readily available to all who know where to find it. Some travellers have a large following and they can actually make money if their content is widely downloaded or streamed, and if you are a serious traveller, there’s no reason why you can’t do the same thing.

Costs

Many podcasts are free, while some cost around one dollar and iTunes streams podcasts, so you will not have to fork out lots of cash to listen to content, and with the help of Google, you can find podcasts on any topic. If you are planning a long camping trip in Alaska, for instance, there are podcasts compiled by seasoned veterans who spend most of their time in the wilderness, offering sound advice on every aspect of adventure travel in this huge expansion of wilderness.

Podcasts are a great way to learn about travel in any specific location and you can listen at your leisure and pause at any time, until you are ready to carry on with the narrative.