Mint Global Marketing Shares The Best Marketing Podcasts To Listen To Right Now

Mint Global Marketing Podcasts Recommendations

We all love podcasts, but did you know podcasts can teach you some amazing, lucrative skills? Skills like marketing! Today I talked with Mint Global Marketing, one of the leading digital marketing firms in the industry.

I wanted to figure out which podcasts their team members listen to and which ones they’d recommend for new marketers, veteran marketers, and even people just curious about the career. Mint Global Marketing agreed to share their favorite podcasts with me, and I’m very excited to share them with you, so let’s get to the list! 

Everyone Hates Marketers

We’ve all seen sleazy marketers and salesmen. If not, just go watch some clips from Better Call Saul (Don’t worry, I love the show!) Marketers have always gotten a bad wrap, so podcasts like this need to exist. 

Mint Global Marketing loves this podcast because of its name and because it produces high-quality, informative content. The host, Louis Grenier, covers everything in modern marketing, from customer research to branding. The podcast is about showing alternative, morale ways to market and brand businesses and products. 

Marketing School

Neil Patel and Eric Siu are two of the most well-known entrepreneurs and marketing gurus in the modern marketing world. Mint Global Marketing has huge respect for these two, which is why they highly recommend the Marketing School Podcast. 

This podcast pretty much covers everything trending in marketing, which is why it’s fantastic for casuals and those in the business. Casuals can get a taste of what’s happening, and marketers can keep their fingers on the pulse by hearing experts and industry leaders discuss which strategies are prevailing. 

Perpetual Traffic

This podcast is a little more technical. It focuses on how to drive traffic to websites and web pages. They talk about SEO, SEM, how to create sales funnels, how to create copyright and CTAs, and much more. 

It’s one of the best entries to digital marketing if you’re interested in the career. Mint Global Marketing recommends digesting a mixture of both general podcasts like Marketing School and Everyone Hates Marketers and more targeted podcasts like Perpetual Traffic. 

Niche Pursuits

This podcast is all about affiliate marketing and targeting niche crowds. Every episode is an hour-long and goes into great detail about using niche websites and crowds to grow your brand. 

Affiliate marketing is Mint Global Marketing’s favorite form of modern advertisement, and this podcast does a great job of explaining what it is. It even has interviews with many niche website owners, where they discuss their paths to success and which obstacles they faced along the way. 

This may be the best marketing podcast for those that are unsure where they want to go and want a specific road map for success. 

Akimbo

Finally, let’s talk about a podcast that is less about how to market and more about marketing and advertising’s effects on the world around us. You should pair this podcast with any other marketing podcast you listen to because it will give you a lot of insight into why marketers do what they do and how it affects all of us. 

This is great for everyone, whether you work in marketing or are just interested in learning new things. It’s extremely interesting, and the host, Seth Godin, has some of the best insight into the business.

Jurgen Cautreels: The Best Podcasts Every Marketing Expert Should Listen To

Jurgen Cautreels Shares Marketing Podcasts

Podcasts are one of the best ways to learn. They are so great that you can listen to a podcast just about anywhere and anytime you want! You can listen to them at work, on walks, and even in the shower and learn the entire time. 

Sometimes it’s not all about learning. Marketing podcasts are also great for motivation and inspiration. Jurgen Cautreels is a marketing expert with years of experience in the industry. He agrees that marketing podcasts are a fantastic tool, and he wanted to share some of his favorites with us!

So without any further ado, let’s take a look at the top marketing podcasts that Jurgen Cautreels recommends. 

The Digital Marketing

Daniel and Ciaran's Digital Marketing Podcast

Jurgen Cautreels claims to listen to The Digital Marketing podcast daily. It is the place to go for news strategies and hear everything going on in the digital marketing world. 

Daniel and Ciaran are the hosts, and they know exactly what they’re talking about. This podcast is fantastic for experts and beginners because it covers state-of-the-art strategies and developments to help you innovate your digital marketing strategies.

Copyblogger FM

Copyblogger FM podcast

Copyblogger FM focuses a lot on copywriting and content creation. It covers the best ways to create content and copyright to bring visitors in and convert them to customers. Jurgen Cautreels likes this podcast because copywriting and blog optimization are two of the most important skills that a marketing professional should have under their belt. 

In an industry as reliant on technology as marketing, professionals need to learn daily and keep up with the ever-evolving industry. 

Marketplace

Marketplace is less about actual marketing and digital advertising and more about the economy. Jurgen Cautreels recommends this podcast for a bit of a counter-intuitive reason.

Even if it is not solely about marketing, marketing revolves around the economy. There are so many marketing strategies that rely on how the economy is running. 

If people do not have money to spend, or many people are out of jobs, your marketing will be different. On the other hand, if everyone is booming and ready to throw around their dollars, your entire tone and presentation will change. 

Knowing how to mold your marketing strategy to outside stimuli is what separates amateurs from the big players in digital marketing.

The Smart Passive Income Podcast

This podcast is all about creating online businesses and making passive money through those businesses. Whether it be blogs, drop shops, social media personalities, or anything in between, this podcast goes over how to market them and create a living wage through the internet. 

This podcast is great for marketers because all of the things I just mentioned require marketing, and the hosts go into detail about how to perform that marketing. It offers practical advice, which is the best advice. 

Marketing School

Marketing School is a favorite of Jurgen Cautreels because the episodes are just so easily digestible. The podcasts are short and sweet, landing at around 10 – 15 minutes, perfect for you to learn essential digital marketing skills

They cover which strategies are being used, news, and many other subjects related to digital marketing. This podcast is great for giving you an idea of where to spend your time when you do your own research and learning. 

Web Finance Team: The Best Podcasts For Mastering Digital Marketing Skills

The Best Podcasts For Mastering Digital Marketing Skills

Podcasts are one of the best forms of entertainment in the 21st century. You can listen to them on the bus, on a walk, during a car ride, anywhere you want. What’s better than their convenience is that they can also be educational. 

There are so many podcasts that teach about topics in every industry. Experts have realized they can make a lot of money through podcasts, so they set up a podcast instead of writing books to share their skillsets. The digital marketing world is not different. 

There are many podcasts for those interested in mastering digital marketing, and today we’re going to interview the Web Finance Team to find out which are the best. The Web Finance Team is a team of marketing experts who have helped mentor countless businesses on digital marketing and similar business development strategies. 

All right, let’s start strong. What’s the number one digital marketing podcast you recommend? 

Spectacular Failures, hosted by Lauren Ober, is by far my favorite. It’s so unique because Ober covers failures, not successes. It shows you what not to do with your digital marketing strategy. 

The podcast is entertaining because some of the mistakes seem so obvious in hindsight, but honestly, we could’ve seen a young me make them. 

How about a podcast for less experienced individuals? New entrepreneurs, for example. 

Side Hustle Pro is fantastic for those individuals. Nicaila Matthews Okome hosts this podcast and looks at real-world examples of female entrepreneurs. She talks about their success and their steps to garner that success. 

It’s one of the most motivational podcasts that we have ever listened to at the Web Finance Team

Okay, you mentioned a podcast for what not to do, but how about a podcast for what to do?

In that case, you’ll want Amy Porterfield’s Online Marketing Made Easy Podcast. She covers the very basics of digital marketing. Finding your niche, lead magnets, mailing lists, CTAs, all of it. 

We recommend it to anyone, whether they’re new or experienced because the team at Web Finance Team guarantees that you’ll learn something. 

How about something inspirational? Side Hustle Pro is a good example, but are there any more Podcasts that you listen to to get motivated for digital marketing?

How about A Bit of Optimism? That’s the name of the Podcast! A Bit of Optimism, hosted by Simon Sinek. The Podcast is highly entertaining and exciting. Simon talks to many entrepreneurs and gives you a real glimpse into their life. 

They get genuine; they don’t sugarcoat things, which can be a little intense at times but very motivational in others. If you’re an entrepreneur or interested in becoming one with the help of digital marketing, this is the podcast for you. 

All right, so finally. Daily podcast? A podcast that keeps you up to date on current events in digital marketing?

Today In Digital Marketing is aptly named and precisely what you’re going to want. The podcast is hosted by Tod Maffin and gives a super quick rundown of everything happening on social media platforms and Google. 

We listen to it every day, and we recommend others to do the same, as it’s one of the best ways to stay up to date on what the big guys are doing. 

Is Learning SEO Through Podcast A Good Decision

The process of teaching and learning has changed radically over a few decades. Every organization is trying to incorporate new approaches to teaching to fulfill the need of the time. Nowadays, students prefer easy-to-access learning methods.

Long before printed notes were the most trending form of learning kits, learning through online study materials and live videos came into existence just before a few decades. 

Even If you want to learn SEO, thousands of blogs and articles are written by experienced SEO professionals. But be honest, do you like reading every article till the end? I am not even sure if you are going to read this article till the end.

But what if there was a more straightforward process of learning? Though you don’t like reading an article, a soothing voice will definitely allure you. Yes, we are talking about podcasts. 

Studies show that the listeners hang on to every word of a podcast, and that is why podcasts are extraordinary. But is this really possible to learn SEO through podcasts?

Well, why not? During the pandemic situation, the popularity of podcasts has increased. And there are thousands of podcasts with millions of episodes on apple.

But The Question Is What Is The Process Of Learning SEO Through Podcasts?

There are podcasts on different topics, and SEO is one of those topics. With the growth of that digital marketing industry, there is also a massive demand for digital marketers specialized in SEO. That is the probable reason why you can find many SEO courses over different educational platforms. Since people love listening over reading, SEO experts are trying to transform their teaching modules into podcasts.

If you want to learn SEO, you can easily find many SEO podcasts. But if you are new to this learning method, here is how to begin.

Choose The Podcasts With Good Star Ratings

On apple alone, you will find hundreds of podcasts on SEO. And it is tough to decide which one is the best to learn from. Fortunately, there are ratings, and you can judge a podcast by the ratings it has acquired. Always choose podcasts with more than four stars. While selecting a podcast, always make sure that you check the number of total ratings it has. More the number of ratings and the higher the rating, the better is the podcast.

Download Your Podcasts

To play and listen to podcasts, you need to have a good internet connection. If you want to learn SEO on the go, it’s always suggested to download a few episodes of the podcast so that you can listen to them even when you don’t have an active internet connection. Many people prefer listening to podcasts while driving. And learning SEO through podcasts while doing other stuff is really possible.

Take Notes

The best thing about podcasts is that you can listen to them repeatedly. Though you can listen to one podcast many times, we suggest you take a few notes if possible. Additionally, you can know about the inside content of a podcast by reading its description.

Apply While Learning

When you are learning SEO through a podcast, don’t keep listening to new episodes until you have applied what you have learned earlier. Remember that you will forget what you have learned if you keep on hearing and don’t try to get hands-on experience. Having practical experience along with learning strengthens your knowledge.

Undoubtedly podcasts are beautiful tools to learn from. Search engine optimization is highly on demand. And in every industry, there is an evolving requirement of search engine optimization experts. If you want to learn SEO, this is the high time to start. Browse through the best SEO podcasts and start learning right away. 

A Guide To Setting Up An E-Commerce Business: What You Need To Know

You may already know a few people that make a living selling products online, we probably all do if the truth be known and if you are thinking of joining them, there is much to consider.  Aside from choosing a product range, which is the most critical choice of all, there is the matter of digital marketing, something you simply can’t do without.

Here is our guide to setting up an e-commerce business.

  • Choosing Products – Needless to say, a lot of market research is required in order to be sure that the products are; a) in high demand and b) competitively priced. One has to be very objective when looking at potential products to showcase on your shopping platform; there should be no personal bias involved and you need to thoroughly investigate all of the competition. For a great example of a perfect product, check out the amazing freeze-dried wholesale fruit juice powder at JoozeJuice, which is healthy and very affordable when compared to fresh fruit juice. In a world full of synthetic flavourings and e-numbers, it is refreshing to see a powder form juice that only requires cold water and a quick stir!
  • Branding – Unless you are planning to sell someone else’s product, you need to create a brand and this is best achieved with professional help. Create a concept and the branding experts will shape your image, with a catchy name, logo and a nice colour combination; branding is something you need to get right first time out. The art director would present a portfolio of concepts for you to consider and with some dialogue, the right package will emerge. Fitness is a booming sector and despite the pandemic, gyms are offering virtual sessions to survive until we the back to normal.
  • Digital Marketing – There’s simply no way around this one; if you want to make your mark in the digital arena, you need the help of a dynamic SEO agency and with a one stop solution, you can have your e-commerce platform designed and constructed by web designers. Fast, responsive pages are a must, with high resolution product images and professional sales copy – your website is very much your shop window and should be viewed as such.
  • Cyber-Security – Customers are not going to give their financial data unless your site is secure, (denoted by the ‘https’ in your URL) and this is something your webmaster can arrange.
  • Logistics – You could probably get away with using your garage to pack orders at first, although if you are investing heavily in SEO services, you should expect healthy sales and that is where the third-party logistics company comes in. 3PL is a booming sector that powers the e-commerce industry and using their services means you don’t even have to see your products; deliver the inventory and your packaging to the 3PL warehouse and forward all orders via email.

Sectors to consider include health & well-being, eco-friendly products and natural ingredients, if a food, drink or health product. Start by putting together a comprehensive business plan and base your efforts around this, and as you progress, your concept will become clearer; invest in digital marketing and make sure your order fulfilment is covered and you should enjoy a degree of success.

What Is Value Realization?

value realization

Value realization is quickly becoming a widely used term across industries, but the concept is far from new. Despite its lengthy lifespan, this concept is often confused with value creation as businesses in various industries continue to adopt it. So, what is value realization and how can it work for you?

The Definition

It’s vital that your business understand the differences between value realization and creation before beginning. Creation is an effort that produces a quantifiable benefit. Realization contains that same definition, but it accrues to a stakeholder. Easy to mix up, right?

An example of value creation would be a department within your organization creating greater efficiency for itself. Realization, on the other hand, would see that efficiency lead to increased profitability for the entire company in a very tangible way.

While creation might see a ten-percent reduction in a department’s operating costs, which is great, realization takes that to the next level. The finance team adjusts departmental budgets, the line management team reduces its spending, and accounting is showing reductions in the P&L. That’s value realization.

Getting Started

Now that you know what value realization is, how can you implement it? The first, and most highly recommended, step is to gather the right tools. There are plenty of top-notch enterprise value management platforms at your disposal that can see you through from start to finish. They’ll help you find your starting place, plan out metrics, and analyze results.

Those tools are also vital for the initial step of convincing your stakeholders. You’ll need to identify who they are as well as their interests, then help them understand any changes you plan to implement in a way that spells out what’s in it for them.

The easiest way to do this is to tell a story. Your story tells why the change should take place in an easy-to-understand way, builds credibility using the data collected from your tools, and is compelling enough to get stakeholders onboard. If you get stuck, stay focused on explaining the potential value realization for your company.

Quantify It

Telling the story helps clarify the vision of value realization while making it sound compelling, which it is. However, quantifying those benefits is how you speak a stakeholder’s language. Show the outcomes with quantified data, tie them to the metrics behind growth from revenue to customer retention, and pitch the increased profits.

You might want to showcase metrics such as average revenue per unit, cost per year, and gross production margin. However your organization currently quantifies data is how you should as well. So long as you tie them together with your mind’s image of value realization, you’ll do great.

Raise the Bar

Finally, it isn’t uncommon to see requests that initiate funding for programs, especially around the following year’s budget. Like the rest of them, yours faces the primary challenges of competing priorities and conflicting personalities. Making the pitch to stakeholders isn’t always easy, no matter the request. So, how can you ensure the benefits of your initiatives are realized by all?

The answer is in the term itself. Most of those requests focus on value creation, but your focus extends beyond a single department or even a handful. Value realization benefits the entire organization in a highly tangible way, raising the bar placed before your stakeholders. Stick with this concept, and you’ll find it more compelling in a stakeholder’s eyes than its competitors.

Why Digital Marketing Isn’t Just For The Big Companies

Web Design, Facebook, Facebook Page, Small Business

It is so competitive in the current business climate and many businesses are finding it very difficult to keep their heads above water. Due to the current predicament that the whole world finds itself in, business has never been more difficult and the high street is almost bare. People are still shopping, but they are using their devices and computers to search online for the products and services that they want. This means that your business needs to embrace the digital marketing tools that are currently available to you. Before you start telling me that these kinds of things are only for larger companies, you are completely wrong and smaller businesses are realising the importance of digital marketing. In fact, digital marketing is helping to level the playing field and it allows smaller businesses to compete with these larger ones, and some of the smaller ones are winning.

Digital marketing is a tool that can be used by any business both large and small, and if you don’t know where to begin, then have a look here at https://www.moveaheadmedia.co.th/services/seo/ to find out what exactly is available to you and how you can use it to its best effect. If you want your business to move to the next level and you want to use a marketing strategy that really works, then you really should turn to a digital marketing agency to help your business and to make sure that you are not one that has to close its doors. The following are just some of the many benefits of digital marketing.

* You can target customers – The old methods of marketing were never really effective and you were spending lots of money trying to reach out to customers who might not even be interested in the product or service that you currently have to offer. The Internet has changed all of that and now business owners can actually target specific customers that have shown an interest in what they have to offer. Digital marketing allows you to connect easily and quickly to these potential customers and hopefully turn them into long-term ones.  There are many industries that thrive on digital marketing and they have increased their customer base and profits by as much as thirty per cent.

* It saves you money – As a small business, your budget is probably quite limited and so you need to be careful about what you spend it on. Digital marketing allows you to get the results that you want but with the bare minimum of expense. You just need to have a strategy and a goal, and use the many digital marketing tools that are at your disposal to attract new customers. Social media is where most people are nowadays, and people readily admit to checking their social media account a minimum of five times every day. This means that you can reach out to these people every time they use their device and surf the Internet. There is lots of free government advice out there with regard to digital marketing and how it can help you business. If you would like to learn more, then please have a look here.

If you are a small business and you don’t want to be left behind, then you need to embrace everything that digital marketing has to offer. Do it today before it’s too late and your competitors are racing ahead of you.

How You Can Host a Podcast For Your Business That Will Improve Your Company’s Reputation

Creating content is a huge part of marketing in today’s digital world. Consumers are far pickier than in the past in regards to the content they spend their time reading or listening to. Podcasting is a great way to create in-depth content at a reasonable price. A podcast can go further in-depth on a topic than a piece of written content can. Written content can take days or hours to produce when compared to a few hour podcast. Podcasting is a great way to establish a business as a thought leader on a specific subject. The following are tips to create a company podcast that improves the reputation of your business. 

Only Cover What Your Expertise Are 

A home improvement professional talking about bathtub refinishing is an example of sticking to your expertise. This same professional might not be well-tuned in digital marketing which is perfectly fine. Make sure the content is relevant to your business and expertise can truly shine. You know what topics you can talk about with an expert tone so take advantage of your current knowledge. 

Invest in Quality Editing Software

Your company podcast is not something you want to skimp on. You want to have great recording equipment and editing software. The podcast can come out like you have been doing them for years. Most of this equipment/software is not extremely expensive as technology has improved immensely over the last decade. Some celebs just do their podcast on their computer with minor edits to be done to reduce feedback or scratchy sounds. This can be a one-time investment and you will be able to generate quality content for years to come. 

Take Questions From Listeners 

Engaging with listeners can be done live or on a weekly basis. Answering these questions can build a sense of community among listeners. Bill Burr is a famous comedian that was one of the first to adopt a podcast that he does regularly. A number of listeners write to Bill and he answers their question in one of the most popular parts of his podcast. This can allow content ideas to be generated easily which can be difficult after doing a podcast long term. 

Bring on Relevant Guests 

Bringing on the right guest in your industry can work wonders for your company’s reputation. The other positive aspect of this is that the guest will likely promote the podcast on their social media channels. Outreach to these guests should be customized as industry giants receive invitations on a weekly basis. You should have a template of what will be discussed as certain guests might go off on irrelevant tangents. Create a list of guests that you would like to invite and see if they are willing to join the podcast. They can even do this remotely as social distancing is still a priority all over the world. 

Hosting a podcast weekly can help generate massive amounts of content. This can be in addition to your regular content marketing efforts. Transcribing these podcasts can make them easily searchable and improve your SEO rankings.

Industries That Thrive on Digital Marketing

Seo, Promotion, Marketing, Nerdpeople, Outsource Art

In today’s market, nearly every business can benefit from having a digital presence and a social media campaign. But there are some companies that consistently use the reach of digital media in very effective ways. Some companies have discovered that producing content for the internet creates a significant return on investment. Especially companies whose product or service is more nuanced or complicated than others. For example, sporting goods companies can outfit celebrities in their gear and have their logos go out on national broadcasts and get great exposure. This isn’t so easy when you are a law firm or a dentist. But blogging and social media provides opportunities to get specific and show arguments and evidence of their benefits. Here are some industries that benefit the most from digital marketing.

  • Lawyers: Lawyers and law firms used to rely heavily on referrals because the nature of their business is not well suited to advertising. But with the advent of the internet, lawyers have learned how to present their case, so to speak, to a large audience. Lawyers are obviously skilled at making arguments, with blog sites and well-crafted digital media from SEO company experts, They have found a great platform to work from.
  • Doctors: The medical industry suffers from some of the same issues as the law field. The things they do aren’t suited for TV or newspaper advertising. But some of the things they do are very interesting and on the right format the health industry has found many ways, including podcasts to educate the public to procedures and services.
  • Food Industry:  The food industry has made good use of traditional  advertising for a very long time, but this did not stop them from discovering the benefits of the digital market, to further their message and do their best to stay ahead of the competition. There have been some entertaining exchanges between fast food giants on Twitter in the last couple of years.
  • Health and Wellness: The health and wellness industry has done a very good job of reinventing themselves on the internet and they have created a huge industry. Google searches on health and wellness generate massive amounts of hits and the annual global market share is now 4.75 trillion. People are obviously very concerned about their health these days. Video blogging, and Facebook profiles have proved to be very popular in promoting wellness and health related products.
  • Real Estate: Real estate agents probably wonder how they ever did business before the days of the internet. These days everyone uses the web when looking for property. The convenience, compared to driving around and talking with owners, is night and day. If there wasn’t an internet, real estate agents probably would make one. Because it is so suited to the business.

Nearly any business can benefit from having at the least an online presence and an informational page, not every business can depend on it exclusively though. There are some products that must be seen or tested, and some services are so traditional, they exist only by word of mouth, But for everyone else. The digital marketplace is everything.

Ways That Podcasts Can Help your Business

Seo, Search Engine, Search Engine Optimization

The podcast has been around for quite a few years already, and many small business owners are unaware that podcasts can be a very effective way of attracting customers, something we will be discussing in this article. One thing that podcasts are great for is educating the listener, indeed, many companies have a regular podcast when they invite an industry expert to talk about various aspects of the field.

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Promoting New Products

Podcasts can be used in many ways, one is to talk about new and innovative products, and as podcasts reach out to many people, this can generate enough interest for the listener to actually visit your website with a view to placing an order. If you are interested in other ways to promote your business, talk to your local SEO agency in Bristol, as they would have many strategies they can employ to boost web traffic.

Cost Effective Way to Reach your Target Audience

It costs very little to set up a podcast, and once you have the microphones, you are pretty much good to go, and you can air the podcast either on your company website or one of your social media platforms. Setting this up is very easy, you only need a suitable guest and an interview script that outlines the content of the podcast. Here are a few of the ways that podcasts can help your business, which is a very informative read.

Potential Future Earnings

In the event your podcast is a success and you attract many listeners, you can actually find sponsors who will pay a good price to have their ad go out during your podcast. This might take a few years (look at Joe Rogan) but if you have the right calibre of guests and you are good at hosting, you can generate a large following and that’s when companies will wish to have their ads aired on your podcast.

Sharing Innovative Ideas

A podcast is the perfect platform to introduce new and exciting ideas, especially if your business involves new technology, and if you select the right people to have on your show, you can attract a lot of interest. Of course, not all the content has to be business related, and you could invite musicians and other celebrities to chat with you about a range of topics. If you spend some time thinking about what topics would be of interest to your customers, then you can plan your guests accordingly, and if the chemistry is right, listeners will refer their friends to your podcast. Here are some UK podcast guidelines to ensure that you are compliant with government policies regarding the broadcasting of podcasts.

There are a lot of free resources online that will help you to gain a deeper understanding of setting up a podcast, and you can use this knowledge to create a podcast that has all the elements for success. Of course, a lot of planning needs to be done, and by choosing topics that are industry related, you can educate your listeners while also giving them some enjoyment.