Category: News

Podcasting with its growing popularity can be a great way to improve your career. A person that runs a company podcast can be seen as an integral part of the company to customers as well as podcast listeners. This offers a bit of job security which can be invaluable in companies that might have a higher employee turnover than usual. Your career can receive a big boost from being a part of a popular podcast. Obviously if you work in finance and have a humor based podcast this might not lend itself to getting new job offers. If you have a podcast that is related to your career’s industry then this can be a huge opportunity to showcase your knowledge on certain topics.

During your podcast you should share your social media channels as you need to make it as easy as possible for interested parties to find you. LinkedIn might be the easiest way to follow you but many people reach out via social media. You might be able to land your dream job by talking about your ideal job role or what you excel in. Hiring managers often times want to hire someone with a following in industries like marketing so hosting a podcast with thousands of listeners per week can make you the ideal candidate. Podcast because you enjoy it and reap the benefits when they are available!

A majority of sports fans think that they could broadcast themselves talking about sports with friends and it could become successful. This is partially true but this is going to take hard work as well as constant consumption of sports related content. People might love listening to a podcast about football but a sports podcast has to include some other major sports. A fan could love your take on certain topics but simply not be interested in the main sport discussed. Do not alienate an entire demographic due to not liking a sport or refusing to watch it in order to give an educated opinion.

Covering hot topics in sports should be done as well but it is probably wise to avoid politics. This can lose a podcast listeners for life as many people feel very strongly about their political opposition. Gone are the days of people respecting that you have a different opinion so avoid this where possible. Sports has taken a much more political turn in certain leagues like the NFL with ratings going down due to people taking a stand on certain topics. Lastly you have to stick with your opinions on certain teams or subjects. People love to hate certain teams or support others so this can build a sense of personal rapport with listeners which is invaluable when growing a following.

Written content can allow a person to establish a name for themselves in a specific niche. This goes the same for certain video content but nothing compares to the podcast when trying to become a thought leader in an industry. Podcasting not only allows a person to express themselves by speaking but it also allows listeners to engage with the person hosting the podcast. Being able to answer questions from people in various parts of your industry showcases your knowledge. The only comparable way to get in front of this many relevant people is to present at an industry conference.

Those podcasts that garner enough of a following can become mainstays in the industry. People tuning in to hear your thoughts on the latest happenings can quickly turn into job offers or offers to help start a company with certain individuals. Your career trajectory can be shifted in a positive way as many companies love having a well-known name in the industry run a certain department or be selected to the executive board. Keep your podcast content relevant and make sure to engage with those in the industry to help make sure you are being heard in your niche with your opinions being valued by some as fact.

There are some people that have quite a lot to say and have a knack for speaking to a group of people. The podcast can be the perfect opportunity for someone with these verbal skills, they just have to pick a topic that people are willing to listen to weekly or monthly. Preparation and talking points should be planned before the podcast as it is easy to have a lull in a podcast making it seem like the podcasters are not ready for this specific podcast. Even with guests it is important to have particular talking points as it is easy to forget to ask a certain question if conversation is continually flowing.

Before starting to podcast it is important to find the appropriate equipment as feedback in a podcast to a listener makes the podcast seem extremely amateur. Setting up weekly guests can be tough for a new podcast so outreach is important. A guest does not have to be a fan as many guests participate in podcasts simply for the increased exposure. Being able to talk about ideas or views on a specific topic can be enough to entice certain people to come be a guest. With the right guest and line of questions you could have a viral podcast episode on your hands!

I couldn’t possibly predict the popularity of podcasts even as early as last year. I’ve been online for longer than they’ve existed, and it still blows my mind that new shows are popping up every day, and people (even millennials) are still jumping on the bandwagon:

What’d you think of this week’s Sleep Geek #podcast? Don’t forget to subscribe and leave Dos Marcos a review! https://t.co/BdO22kBhN6 pic.twitter.com/iiym72ldrb

— Sleep Geek (@SleepGeekGame) October 8, 2018

Just the mere fact that there is a podcast about Sleep Geeks makes me pretty optimistic that the future of the podcast industry is pretty robust at the moment 🙂