Sustainability Explored

Podcast host: Anna Chashchyna

Rss: https://anchor.fm/s/9105960/podcast/rss

Description: Sustainability Explored is a podcast on sustainability and innovations in business and economy, a place to learn more about sustainability across industries.Every week I invite professionals working on the implementation of innovative sustainable solutions for the future – to explore circularity and resilience, corporate social responsibility, leadership and culture, impact investment, climate crisis actions and so on, and give some guidance on how to actually implement sustainability in business.

Resort Save Shares: 5 Travel Podcasts You Should Check Out In 2020

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Most of us put a lot of time and energy into our work and careers and know just how refreshing and enjoyable a good vacation can be. Planning your next travel adventure can be exciting but can also be time consuming. Resort Save, a travel company which offers vacation packages to top tourist destinations, has been helping families and travelers plan their vacations with ease for more than 20 years. To help inspire your next travel plans, Resort Save is sharing 5 travel podcasts you should check out in 2020. These are great to listen to if you love to daydream about your next trip, or you’re looking for new ideas of where you want to head next. Plus, you can listen to podcasts at any time, like when you’re commuting to work, or cleaning up around the house.

Two family travel bloggers teamed up for this family-friendly travel podcast. Each week, Tamara Gruber and Kimberly Tate interview travel experts to get tons of information on family-friendly vacation destinations. Their travel tips will definitely help inspire your next adventure, and their practical advice can help encourage you to take that trip you’ve been dreaming about.

This podcast is great for those who want to travel but are mindful of their budgets. Jackie Nourse hosts this podcast, and she gives her listeners destination inspiration, as well as useful tips to help people financially reach their travel goals. Each episode features a different guest, who shares about their traveling experiences.

If you can’t decide your next destination, this podcast may be the one for you. Every week, the Amateur Traveler talks about a different destination. Not only that, but he offers an entire one-week itinerary, including sightseeing tips, activities, and food recommendations. The Amateur Traveler interviews people from each destination, to get real insight into the location.

This podcast is hosted by a woman known as “Jet Set Lisette,” an award-winning travel expert. She interviews inspiring women who are traveling all over the world, in very creative ways. In one episode, she even talks to a woman who, along with her husband, sold everything to travel the world with their two little kids.

Jason Moore has been traveling the world for 15 years and shares his tips and tricks in his weekly podcast. He also interviews fellow travelers from all over the world who have done incredible things, like walking across America. He also includes handy tips, like how to manage your finances and budget on the road, how to find work while traveling, and safety tips you should be aware of.

About Resort Save

Resort Save helps make planning your next trip fun, easy, and affordable. They offer packages for many different destinations, both in the United States and internationally. If you’re looking for some ideas, here are 5 awesome travel destinations Resort Save proudly offers.

Resort Save is dedicated to helping families have fun vacations, and even offer a 100% satisfaction guarantee. For the latest deals and updates from Resort Save, follow them on Facebook, Twitter, and LinkedIn

How Your Podcast Can be an Engaging Research Tool

There’s quite a lot to be said for the informal tone of a podcast. The oft-conversational format resonates with most listeners and is easily consumed (without being too much of a burden on one’s schedule). Naturally, the format’s exploded in popularity—it’s not quite as casual or tune-out-able as music, not quite as attention-demanding as documentaries or similar visual mediums, but ultimately can still be an engaging and information-rich experience. Given the format, there are some interesting opportunities for secondary content generation in the wake of a podcast, such as white papers or various reports.

One example of this in practice is the comprehensive guide to B2B brand strategy recently published by Drew Neisser, CEO & Founder of Renegade, a NY-based marketing agency. The podcast in question—Renegade Thinkers Unite (RTU)—has been a project of Drew’s for a few years and, given the weekly release schedule, has resulted in a few hundred chief marketing officer interviews. Now, the biggest mistake one could make when sitting on a treasure trove of CMO wisdom such as that would be to just let it idle in cyberspace. That said, a core goal of the podcast is to help inform Renegade’s modus operandi—as such, with a little help from a few tools, something relatively informal can be distilled into research usually tied to more academic studies—highlighting that the conversational approach to understanding marketing belies how valuable the conversations of a podcast can be. To understand the process of podcast distillation, we’ll first take a look at the basics of setting up a podcast, successfully rolling it out each week, promoting it, and then converting it into actionable research.

Before breaking down at the “how” let’s take a closer look at the “why.” Recently, Drew & Renegade published the ’12 Steps to an Effective Brand Strategy in 2020’ special report. Though supplemented with a CMO survey, the RTU podcast was foundational in crafting this. The easiest way to get a sense of how a podcast can be broken down into vital information is through the RTU example. After spending time collecting information from the podcast, and organizing it (a vastly underrated step), Drew found that guests’ successes highlighted a few categories of productive behavior for marketers—this would be the basis of the report. For example, section 3 of the behemoth report focuses on purpose-driven marketing, and why it is absolutely crucial in the modern business era. Specifically, Drew cites the phenomenal example of Bank of the West’s purpose-driven marketing that was extremely risky, potentially financially draining, but ultimately wonderfully successful. That particular example, which serves as a thematic lynchpin for the section, was uncovered in a discussion with Ben Stuart, CMO, in an interview that predated the report by roughly a year. However, there was quite a bit more that went into forming this section than the sole, quoted episode. Drew’s fascination and commitment to brand purpose, while longstanding, picked up considerably in a separate podcast interview that occurred before Ben Stuart’s, with Leela Srinivasan of SurveyMonkey. Later on, Drew built on those first two discussions by exploring how purpose-built up a massively successful tech company through creating customer communities in a later interview with Tim Yeaton of Red Hat.

The point here is, a distillation of these interviews helps identify patterns, that can be factored in into later discussions, and can ultimately create multiple interviews that all provide relevant perspectives which can be plotted out to form a pretty amazing case (and how-to guide) for implementing purpose to boost your brand’s marketing efforts. If you’d like to get a better sense of how exactly it manifested, it’s worth taking a quick look at the linked episodes, and then taking a look at the fingerprint they left on the report—all the content is ungated as well. Now, let’s take a look at an overview for how the podcast is made, and how the information is organized.

First, the basics: a microphone (or two) for in-person interviews. A lavalier microphone that can be attached to a shirt collar can be quite helpful and can be found relatively inexpensively online. However, in-person interviews, especially when the guests are often busy, can be difficult to schedule. A simple solution is to employ an online conferencing software. A video chat service can be a huge boon when navigating stuffed schedules and can still create a face-to-face environment conducive to casual, candid conversations—which is crucial. Furthermore, most platforms allow for audio recording, making it easy to come away with clear, editable audio, even if you both aren’t in the same room mic’d up. For Renegade Thinkers Unite, Drew leans on zoom.us, which offers competitive video conferencing, clear audio quality, and cloud storage for recordings. Once you’ve got raw audio, some basic software (such as Garageband) will more than suffice for cutting out any extraneous bits of the interview. Once episodes have been edited, you can create basic graphics—Drew recommends creating an easily tweakable photoshop template where guest pictures and key episode information can be subbed in each week. Check out the visuals on their episodes here for reference. Then, following that, select a podcast syndication platform that can publish your mp3 to major channels each week. RTU uses Libsyn, and publishes to just about every major podcast platform.

Following the basic production of your interview itself, you’ll want to create transcripts. For Renegade Thinkers Unite, the audio from each episode is uploaded to Sonix, AI-driven software that creates rough, readable transcripts. Though somewhat tedious, the editing down of these transcripts is crucial, as it gives you a written, easily referenceable and searchable record of information. Each week, RTU cleans and edits podcast transcripts, then condensed them down to inform key takeaways. The distillation process reveals crucial thoughts and opinions from marketers, that can then be considered in the context of other interviews. This helps identify correlational trends in marketing that can be the basis of substantive research—this is really where the gold flakes start revealing themselves in the panning process. Another pro-tip: Drew’s portions of the transcript get edited down significantly and are rewritten to highlight the key question (and key topics) being discussed—this helps improve how quickly different answers from different podcasts can be connected (especially once you’ve accrued somewhere far north of 300 interviews, like Drew!).

Over time, you’ll develop a catalog of searchable interviews that will certainly contain a wealth of information waiting to be mapped out and organized. That is, provided you stick one overarching theme (such as marketing). Interviewing one guest about the subtleties of medieval political structures and another about the mechanics of Larry Bird’s jump shot, while certainly interesting, won’t do much to reveal any larger patterns about basketball or political systems. A data set needs multiple data points, after all. Now, you’ve got the basic skeleton of how to create and publish a podcast, and then how to organize it so you and your team can sort through and start pulling crucial business insights from engaging conversations. Now you’ve just got to select your subject and start messaging guests you’d like to interview.

Drew is notably reachable and eager to share his wisdom on marketing and podcasting—should you find yourself with any other questions about the podcasting process, or B2B marketing, you can find him on LinkedIn here.

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Photo by RodriUrU

Dream.Plan.You. Podcast by Andreas Küffner

The new Podcast of Andreas Küffner, which is to inspire you to think larger, to act more self-confidently and above all with practical tips and inside knowledge help to it to reach your goals!

Are you a person with a lot of potential who should finally be ignited?

Then DREAM.PLAN.YOU. is just the right podcast for you.

The 33 year old multi entrepreneur Andreas Küffner from Munich gives you the inspiration and strategies, which you need, in order to find your new perspective!

He wants to help you become your own boss.

HappyList podcast

The podcast that makes sure you reach all the goals on your happylist – professionally or privately.

The best strategies from 17 years of building businesses with market leaders, an award-winning career as a television producer, and the everyday sweet madness of husband and dad…

Uwe von Grafenstein lives in Munich, was born in 1981, is husband, dad and entrepreneur by heart. Today he is Managing Partner of “Kalhammer & von Grafenstein GmbH” (http://www.kuvg.de) and makes people even more successful than they already are.

At the age of 21, Uwe was already the market leader in Cologne with his first company and then built up his second company, SEO Entertainment GmbH, from scratch into a multi-million Euro company within just 10 years. He successfully sold this company at the end of 2017.

Uwe was in the top 5 independent German television producers with this company, worked with personalities such as Sido, Joko & Klaas, Jérôme Boateng and Ed Sheeran and won both the German Television Prize and the Grimme Prize.

In addition, he has co-founded various companies in the fields of design, app programming, film, coaching and food, as well as being an investor and mentor.

At the age of 26, Uwe fulfilled a long-cherished dream: he hosted his own TV show on German television. RTL2 gives him the opportunity to present his ideas and visions to millions of people.

With his keynote speech BUSINESSMAGIE.de, he speaks to thousands of people every year as a speaker for large companies and passes on his 20 years of entrepreneurial experience in order to measurably increase their success.

Today Uwe lives in Munich and travels as often as possible to Los Angeles, where his family has found their second home on the beach.

In his podcast #happylist, Uwe talks about his experiences, learnings and his journey to his own goals and “happy places”. Because he still has a lot to do: To make people more successful than they were before they met him. And that also applies to you.

The Best Podcasts for Entrepreneurs and Business Owners

Podcasts are quickly becoming the most popular way to consume information these days. It used to be blogs, then social media, but now audit is taking the top spot. It’s very convenient to consume and more people are turning to this content format, which has resulted in everyone and their brother releasing a podcast.

With so many podcasts to pick from these days how do you know what ones provide great content and what ones are a complete waste of your time? We spoke to several people to get their top podcast choices. These are all podcasts that have been around for a while and provide real value. They aren’t new podcasts just trying to capitalize on this new trend.

Here are ten great podcasts that every entrepreneur can pull value from. Give them a listen and subscribe to the ones you absolutely love. There are sure to be some you connect with on this list.

Unemployable Podcast

“This is a podcast that caters to anyone looking to start a business or wants to hear insight from someone that has started several successful businesses. It’s hosted by Brian Clark, who has more than ten businesses under his belt. The topics he covers on the podcast are very common sense based and they are the real questions and topics that people are interested in hearing about.

There is no agenda with this podcast, which I like, and there are always topics that apply to those in the trenches and those considering starting a business. There is always some value pulled from each episode.” – Tad Thomas, Managing Partner of Thomas Law Offices

Rise of The Young

“Casey Adams is a young podcaster that interviews some of the biggest names in business, and he isn’t even 21 years old. He started his podcast after connecting with some notable entrepreneurs that he read about while out of commission due to a sports injury.

He built his entire following through his personal brand. It’s something more business owners should be focusing on, because personal branding can be a very powerful platform. Casey is a prime example, and his topics and guests are always full of great information and tips. The podcast episodes aren’t long and drawn out, which I like a lot. Several other podcasts seem to be filled with useless chatter. This one gets down to business and wastes no time.” – Christopher Kerr, VP Marketing at Earnhardt Lexus

StartUp

“You can guess by the name that this is a podcast that is all about startups, and the hurdles and issues most startup founders will experience. The podcast interviews and speaks to successful entrepreneurs that share their stories and provide their best tips to help you avoid mistakes and build successful businesses.

Launching a startup can be one of the most stressful endeavors, so it’s nice to have this podcast to turn to. You can learn based on the different episode topics, and you can also pick up golden nuggets of information from the guests, who have all experienced plenty of ups and downs and have some amazing journeys to share.” – Chris Moberg, President of Slumber Search

Eventual Millionaire

“Jaime Masters’ podcast is very inspirational, as she shares her journey, but also taps into the expertise of several other successful entrepreneurs. The concept of the podcast is that you can achieve anything and create a successful business if you are willing to put in the work.

She will often have guests that have built businesses that have gone from low number to multi-million-dollar brands, and she has them walk through the steps they took to take their business to that next level. She also often has experts talk about different components of a successful business, like online marketing, for example.” – Ignacio Soria, CEO of Cann & Co.

MFCEO Project Podcast

“Andy Frisella is the owner of 1stPhorm, a leading supplement company and several other business ventures. His podcast is often the number one ranked business podcast, and for good reason: it delivers. It’s direct and to the point and it’s almost like a coach constantly filling your head with confidence and motivation.

He is direct and to the point. Just a word of caution: he drops a lot of F-bombs, so if that kind of language offends you it might be good to skip this one. But, if that doesn’t bother you, I highly recommend this, as Andy is not only brilliant, but also genuinely wants to see people succeed. He isn’t selling anything. No courses to buy. It’s just value packed podcast after podcast.” – Chad Gaynier of Clarity Clinic

Smart Passive Income

“Pat Flynn is someone that has created a massive income stream online, across several businesses and he documents it all online. His podcast is just another extension of his content, and it’s really good. This podcast is great for solopreneurs that are building online assets like blogs and affiliate niche sites.

Pat started with almost nothing and has created a very good life for himself and it was all done by trial and error. He is self-taught and everything he talks about on his podcast are things he has done or is currently doing. You are learning from someone with experience when you listen to his podcast.” – Paul Kelly, 247 CCTV Security Ltd

Entrepreneur on Fire

“John Lee Dumas interviews world-class entrepreneurs on his podcast and he gets thousands of requests but only picks the best ones. His guests usually have an incredible story and I like listening about all of the hurdles and barriers these people have kicked down to reach the levels of success they have achieved.

It’s very inspirational. Most people know the common stories, like Bill Gates, Mark Cuban, etc. But it’s nice to hear from regular people, and how they overcame objections, failures, etc. to make it. This is one of my favorites and I look forward to who I am introduced to each time a new episode drops.” – Michael Herron, Law Offices of Michael R. Herron

The Gary Vee Audio Experience

“If you don’t know who Gary Vaynerchuk is then you might be living under a rock. He has a great story and he is one of the most down to earth and real entrepreneurs you can listen to. He is constantly putting out content in every format imaginable, and most of it is repurposed in audio form, which leads to constant podcast episodes being pushed out.

Gary has nothing to sell you. No courses, No masterminds. Nothing. He is wildly successful and loves spreading the truth among the entrepreneurship circle. I highly suggest you listen to what he says and learn as much from him. He is entirely self-made and doesn’t sugar coat anything. He gives it to you straight.” – Christopher Dziak, CEO of Pure Nootropics

The School of Greatness

“This is Lewis Howes’ podcast and he also publishes a video version that is posted on his YouTube channel. He interviews some of the most interesting and accomplished business figures and entrepreneurs and hosts his show in a way that gets them to tell their stories.

I have listened to some episodes with people that I thought I knew, but the way Lewis talks to them causes them to really open up, and I learn something new and useful every time. Aside from the common names, he also has a lot of athletes on the podcast, as he is a former athlete and is well connected in that circle. He’s a very inspiring person and the guests he is able to bring on are impressive.” – Pat Skinner of Answer First

The Tim Ferriss Show

“Tim Ferriss is one of the first podcasts I listened to, as he was an author that I respected, and his books had a positive impact on my life. So, naturally I wanted to listen to his podcasts to get more content and insight from him.

His lineup of guests are always top notch, as he is well connected and respected. With so many different podcasts out there these days, the best guests are going to gravitate towards the most well respected hosts and Ferriss is at the top. Read his books, and listen to his podcast. You will learn something from him every time. He is that impactful.” – Hyung Park, President of Abraham Lincoln University

Great Comedy Podcast: The Bertcast

Bert Kreischer is a comedian that rose to fame through his partying ways while at Florida State University where he spent a better part of a decade. Bert was called the #1 party animal in the country by rolling stone during the 1990’s. He has continued his partying ways with incredibly impressive alcohol consumption feats as well as incredible physical accomplishments like running a marathon with very little training. The Bertcast covers current events of which Bert is uninformed at certain points and has a plethora of guests in the comedy world.

Much like his comedy Bert’s podcast is very story driven as he has been called one of the great storytellers in comedy. If you are looking for a podcast covering serious topics like that of politics or what is happening in the world, this might not be your top pick. If  you are looking for a lighthearted podcast that frequently has celebrities opening up about crazy or embarrassing moments then this podcast is for you. Bert delves into the world of being a parent to two daughters as well which he usually has a funny take on. Consider listening to the Bertcast as you might become a fan of Bert’s comedy which has its own unique style.




Bill Burr’s Monday Morning Podcast

Bill Burr is a comedian and while he has delved into acting as well as writing his own Netflix animated series, comedy is where he made his name. The Monday Morning podcast has been around for over a decade so Burr was on the cutting edge of use his podcast to market certain sponsor’s products as well as expand his personal brand. This podcast might not be appropriate for people under a certain age as the language Burr uses can be a bit intense.

Bill gives his usually hilarious take on current events whether it is talking about his beloved Boston sports teams or talking about the latest scandal. The one thing about Burr’s opinions is that they are usually based in logic but overly hilarious due to his cynical nature.

Burr has created a sense of community among the listeners as he doles out advice to listeners that write in daily. These questions range from new comedians trying to make a name for themselves and people asking Burr for advice in their romantic relationships. Again if you are going to write in to the Monday Morning Podcast you are going to be in for the brutal truth. You might have a girlfriend taking advantage and Burr will let you know how to deal with it as well as coat it with some colorful language. Listen to a clip or two of the podcast on YouTube to see if this is the type of content you look for weekly.




My Favorite Podcast: The Joe Rogan Experience

Joe Rogan is a comedian, former MMA competitor, current MMA announcer but most people know him as the guy who hosted Fear Factor. Rogan’s podcast covers a myriad of topics in a level headed manner with politics being discussed in a moderate realistic way. There is humor that comes into the podcast as Rogan is a comedian so he hosts some of the top comedians in the world regularly which makes for a spectacular podcast.

Rogan also discusses some of the most interesting topics with people like that of Elon Musk. Musk did partake in smoking marijuana which Rogan is a fan of to say the least with a public outcry on social media and on television. Their conversations delved into whether we are living in a simulation formed by a higher intelligence as well as other topics.

MMA does come up from time to time as Rogan discusses big fights approaching and has current as well as former fighters as his guests regularly. Rogan’s podcast can last up to 3 to 4 hours so there is no generic topic as each guest has something new to offer. For those that enjoy really thinking about the world around them and have an array of interests this podcast is a must listen.




Why Your Business Should Think Of Creating a Weekly Podcast

Content marketing can be done in a variety of forms like that of articles, videos, and the most natural form of content the podcast. It is essential for businesses to leverage this form of content as not doing so can alienate a segment of the population the simply enjoys the content via podcast. The amount of engagement with a podcast can be immense especially if a custom hashtag is used to comment or ask questions about the topics being discussed. This can lead to weekly listeners and even help improve customer loyalty if they listen weekly. People often times listen to their favorite podcast on their commute or with a cup of coffee starting their day.

This does not mean to try to wing the podcast but rather write down some talking points to discuss with the others involved in the podcast. Sparking conversation about industry topics or even things in the news impacting business is wise. Making the company podcast one of the top podcasts in the industry can also establish a company as a thought leader in their specific niche. This allows a deep conversation on a specific topic and the depth of the topic being discussed would take thousands of words written to convey the same message.

If your company does not have a podcast start drafting some material for talking points. Do not get discouraged if there are not many listeners in the beginning as quality podcasts can catch the eye of consumers quite quickly. Start podcasting in the near future to expand the company’s marketing reach.