Talking Lion Show Description: Talking Lion is a weekly artist-to-artist interview podcast hosted by Nate Flaks & Noah Longworth McGuire of Sleeping Lion. As artists, songwriters & producers, they have worked with many incredible rising artists since starting Sleeping Lion in 2015. Whether at sessions, parties, or over cups of coffee, they’ve had countless conversations with artists in the middle of their musical journeys. Talking Lion is about hitting record on these conversations on what life’s been like & where it’s going.
The world of podcasting is growing and is going to continue to grow as the popularity of this type of content is more in-depth than any other type of content. Talk shows are restricted to a timeslot while a podcast can discuss one topic for hours as there are no limits. One of the toughest things for a new podcast is attracting guests that will garner traffic and generate popularity. Guests that had a great reaction and engagement from listeners are the ones that you want returning time after time. The following are ways to get great podcast guests to return for another taping.
Doing the right amount of research on the background of the guest attending can help the podcast dive into great conversation topics while lack of research can actually be insulting to the guest. Also it is important to listen to other podcasts the guest has been a part of so you are not just asking the same questions. This also gives the podcast the ability to bring topics up that the guest had an interesting take on or seemed more passionate about.
Allowing a guest of the podcast to promote their company or project they are working is important. This can be used to attract the guest in the first place as expanding the reach for the guest’s brand might be their main goal. Social media is the perfect way to promote as well as get people to engage during the podcast. A custom hashtag can allow listeners to ask questions to the guest and those on the podcast. The best podcasts are those that not only cover great topics but also dive into listener questions in an in-depth way.
A Comfortable Setting
Allowing the guest to recline in the best deep tissue massager or other comfortable seat could not be more important. If a podcast goes great but the guest was sitting in an uncomfortable position for hours that might be the reason that they will not return. Offering something like a beer is common among certain more casual podcasts but should be avoided in certain business related podcasts. The last thing a company wants during their podcast is a guest or member of the staff embarrassing the company by getting drunk live on the podcast.
Everyone loves free things and even celebrities love gifts for being a part of a podcast. Things like gift cards to local establishments or tickets to shows in the city are great examples. Even if a guest did not enjoy their first visit to the podcast they might come back for the gifts alone. This is where research is very important as well as you can purchase gifts that align with the person’s interests instead of generic gifts. Take time to plan out the gift bag like you would topics for the podcast as at times it can be equally important.
Starting a podcast that continually gets and brings back popular guests is destined for success. Podcasting could take over the content world so make sure yours does not fall behind!
Podcasting is going to continue to grow in popularity as it allows for those participating in the podcast to go in-depth on topics as there are no time limits. This also allows listeners to communicate with the podcasters when the podcast is done live. A podcast is the perfect opportunity for a business to showcase their knowledge and thoughts on what is going on in their industry. A podcast that is popular in a specific industry can turn the podcasters into niche celebrities and can increase brand recognition of the company immensely. The following are tips to help your podcast gain new customers as well as increase brand recognition.
Invest In The Proper Equipment
The proper microphones while not necessary can make a huge difference in the quality of a podcast. Looking up the best Spectrum internet plans Dallas TX or Austin is a necessity as well especially if considering doing a live stream of the podcast. When representing the brand it is important that the podcast feels professionally done as podcasts are becoming the new way many people get their news. The equipment that is purchased can be written off as a business expense so this is something to keep in mind when creating a budget.
Expanding the reach of a podcast can be done by inviting others in the industry to come on the podcast to discuss various topics. Obviously you are not going to want to invite the CEO of your largest competitor but rather a person in the industry that might own a company that deals with different types of clients. For example, a marketing company might specialize in working for law firms which could be a great conversation about the state of search engine rankings across niches. You would not want to bring in another person that does the same job as this could lead customers to reach out to the other company if they like what the guest is saying about a certain subject when compared to your staff.
Generate A Custom Hashtag
Generating a custom hashtag can give listeners the ability to engage with those speaking on the podcast. This could allow them to make a comment or ask a specific question that they might have in mind. This can give current and potential clients the ability to build some rapport with current staff at the company. This can make it much easier to reach out via a sales call or email blast. Creating a sense of community is the best thing that can be done via a podcast as it can increase listener and customer loyalty.
Outreach To Industry Publications To Link To The Podcast
Reach out to industry publications to see if your monthly podcast can be linked to on the site or in a weekly roundup of interesting industry related news. Listeners are great but finding listeners in the business’ target demographic can be worth its weight in gold. Most publications will not have any issue with this if the podcast has great content and isn’t filled with advertisements as the link could be considered spammy if that is the case.
Take time to set up a company podcast and continually create great content then watch listeners as well as sales start to pour in!