Gain Valuable Travel Insights with Podcasts

Before we explore how podcasts can assist you with travelling issues, let’s quickly define what a podcast actually is. The term ‘podcast’ refers to an audio recording, which might be in various digital formats, which is in some ways similar to an audio book, although podcasts are a different way to ingest information, like articles and blogs, only in audio form.

How to Listen to a Podcast?

You can listen to a podcast from your smartphone, tablet, laptop or PC, and if you are streaming the podcast, you will need an Internet connection, although you can download the file and listen while offline. Using Bluetooth technology, you can potter about the garden while listening to a traveller’s experiences on the Trans-Siberian Railway, or even enjoy Stephen Fry narrating an exciting novel, and there are podcasts on many exciting aspects of life, such as:

  • Travel experiences
  • Audio books
  • Yoga instruction
  • Buddhist teachings
  • Current news and debates

Some people prefer listening to reading, and podcasts are a convenient way to learn about many things.

Real Life Travelling Experiences

If, for example, you were planning to stay at a Samui beach resort, you can listen to the experiences of other travellers, which will really prepare you for your own experience. Podcasts can easily be found with a Google search, as many websites are dedicated to giving out information in audio format, allowing you to listen at your convenience.

Hotel & Resort Reviews

You can listen to travellers’ opinions on places they have stayed, which gives you an invaluable insight into the amenities and the service, and this kind of information will help you to make the right choices when booking holiday accommodation. If, for example, some reviews mentioned a general lack of interest by the staff, this would likely result in choosing an alternative venue, while a few 5 star reviews would also help you to make your mind up.

Making a Contribution

Aside from listening to other travellers’ opinions, you can record your experiences in MP3 format and upload it to a podcast website, giving other people the benefit of your experiences, and with millions of travellers doing the same thing, up to date information is readily available to all who know where to find it. Some travellers have a large following and they can actually make money if their content is widely downloaded or streamed, and if you are a serious traveller, there’s no reason why you can’t do the same thing.

Costs

Many podcasts are free, while some cost around one dollar and iTunes streams podcasts, so you will not have to fork out lots of cash to listen to content, and with the help of Google, you can find podcasts on any topic. If you are planning a long camping trip in Alaska, for instance, there are podcasts compiled by seasoned veterans who spend most of their time in the wilderness, offering sound advice on every aspect of adventure travel in this huge expansion of wilderness.

Podcasts are a great way to learn about travel in any specific location and you can listen at your leisure and pause at any time, until you are ready to carry on with the narrative.

Talking Lion Podcast

Feed:https://feed.podbean.com/talkinglion/feed.xml
Talking Lion Hosting/Provider: PodbeanTalking Lion Show Category: MusicTalking Lion Show Website:https://www.sleepinglionmusic.com/talking-lion

Talking Lion Show Description: Talking Lion is a weekly artist-to-artist interview podcast hosted by Nate Flaks & Noah Longworth McGuire of Sleeping Lion. As artists, songwriters & producers, they have worked with many incredible rising artists since starting Sleeping Lion in 2015. Whether at sessions, parties, or over cups of coffee, they’ve had countless conversations with artists in the middle of their musical journeys. Talking Lion is about hitting record on these conversations on what life’s been like & where it’s going.

How To Get Great Podcast Guests To Return

The world of podcasting is growing and is going to continue to grow as the popularity of this type of content is more in-depth than any other type of content. Talk shows are restricted to a timeslot while a podcast can discuss one topic for hours as there are no limits. One of the toughest things for a new podcast is attracting guests that will garner traffic and generate popularity. Guests that had a great reaction and engagement from listeners are the ones that you want returning time after time. The following are ways to get great podcast guests to return for another taping.

Engaging Conversation

Doing the right amount of research on the background of the guest attending can help the podcast dive into great conversation topics while lack of research can actually be insulting to the guest. Also it is important to listen to other podcasts the guest has been a part of so you are not just asking the same questions. This also gives the podcast the ability to bring topics up that the guest had an interesting take on or seemed more passionate about.

Effective Promotion

Allowing a guest of the podcast to promote their company or project they are working is important. This can be used to attract the guest in the first place as expanding the reach for the guest’s brand might be their main goal. Social media is the perfect way to promote as well as get people to engage during the podcast. A custom hashtag can allow listeners to ask questions to the guest and those on the podcast. The best podcasts are those that not only cover great topics but also dive into listener questions in an in-depth way.

A Comfortable Setting

Allowing the guest to recline in the best deep tissue massager or other comfortable seat could not be more important. If a podcast goes great but the guest was sitting in an uncomfortable position for hours that might be the reason that they will not return. Offering something like a beer is common among certain more casual podcasts but should be avoided in certain business related podcasts. The last thing a company wants during their podcast is a guest or member of the staff embarrassing the company by getting drunk live on the podcast.

Free Swag

Everyone loves free things and even celebrities love gifts for being a part of a podcast. Things like gift cards to local establishments or tickets to shows in the city are great examples. Even if a guest did not enjoy their first visit to the podcast they might come back for the gifts alone. This is where research is very important as well as you can purchase gifts that align with the person’s interests instead of generic gifts. Take time to plan out the gift bag like you would topics for the podcast as at times it can be equally important.

Starting a podcast that continually gets and brings back popular guests is destined for success. Podcasting could take over the content world so make sure yours does not fall behind!




How To Use A Podcast To Gain New Customers and Expand Your Business’ Brand Exposure

Podcasting is going to continue to grow in popularity as it allows for those participating in the podcast to go in-depth on topics as there are no time limits. This also allows listeners to communicate with the podcasters when the podcast is done live. A podcast is the perfect opportunity for a business to showcase their knowledge and thoughts on what is going on in their industry. A podcast that is popular in a specific industry can turn the podcasters into niche celebrities and can increase brand recognition of the company immensely. The following are tips to help your podcast gain new customers as well as increase brand recognition.

Invest In The Proper Equipment

The proper microphones while not necessary can make a huge difference in the quality of a podcast. Looking up the best Spectrum internet plans Dallas TX or Austin is a necessity as well especially if considering doing a live stream of the podcast. When representing the brand it is important that the podcast feels professionally done as podcasts are becoming the new way many people get their news. The equipment that is purchased can be written off as a business expense so this is something to keep in mind when creating a budget.

Invite Guests

Expanding the reach of a podcast can be done by inviting others in the industry to come on the podcast to discuss various topics. Obviously you are not going to want to invite the CEO of your largest competitor but rather a person in the industry that might own a company that deals with different types of clients. For example, a marketing company might specialize in working for law firms which could be a great conversation about the state of search engine rankings across niches. You would not want to bring in another person that does the same job as this could lead customers to reach out to the other company if they like what the guest is saying about a certain subject when compared to your staff.

Generate A Custom Hashtag

Generating a custom hashtag can give listeners the ability to engage with those speaking on the podcast. This could allow them to make a comment or ask a specific question that they might have in mind. This can give current and potential clients the ability to build some rapport with current staff at the company. This can make it much easier to reach out via a sales call or email blast. Creating a sense of community is the best thing that can be done via a podcast as it can increase listener and customer loyalty.

Outreach To Industry Publications To Link To The Podcast

Reach out to industry publications to see if your monthly podcast can be linked to on the site or in a weekly roundup of interesting industry related news. Listeners are great but finding listeners in the business’ target demographic can be worth its weight in gold. Most publications will not have any issue with this if the podcast has great content and isn’t filled with advertisements as the link could be considered spammy if that is the case.

Take time to set up a company podcast and continually create great content then watch listeners as well as sales start to pour in!