How Podcasts Can Support your Business

We all listen to them for a range of reasons; podcasts about sports, leisure, cars, technology, and it is very interesting and informative to hear others’ opinions on a range of topics. Joe Rogan is perhaps the best-known podcast platform, with literally millions of people listening in when he invites his guests like Elon Musk and Mike Tyson.

Inviting Special Guests

Why not invite an interesting person who is an industry expert to chat with you on a podcast? You could discuss the future developments within the industry, or perhaps talk about common issues with a range of products, or even introduce after sales and support. If you are in the support industry, recording podcasts that contain information relevant to potential issues with products is a great idea. This demonstrates that you care about your customers, and you should always encourage feedback of any kind.

Podcast as a Marketing Tool

If you search through the local radio stations and news websites, you could end up being invited to give a talk on a radio show or podcast, which could reach millions of people. Podcasting can be a very effective branding tool, and with well-prepared scripts and the right questions, you can pass on a lot of valuable information for listeners.

Podcasts in Business

Aside from the social aspect, podcasts can be used in a business environment, and all you need to do is create a podcast page, where you can upload episodes, which could be about any aspect of your industry. If, for example, you own a roofing company like https://www.sydney-roof-repairs.com.au/, then you could upload podcasts about roofing maintenance in general, advising homeowners on roof inspections and other aspects of roof repair.

Podcasts & Social Media

Podcasts can be found on a multitude of social media platforms and they can either be livestreamed or listened to at a later date, whichever you prefer, and if you can find industry-related social media platforms, these are where you should be concentrating your efforts to reach a wider audience. If, for example, you run a closed group and you would like to invite a well-known guest to discuss things with you, this would be a very attractive option for the users, and the bigger the name, the more interest you would generate.

Listen Anywhere at Any Time

Podcasts can be listened to on any digital device, PC, laptop, tablet or smartphone, which is more than convenient, and your IT team could easily configure a podcast page on the company website, or failing that, you could add this feature to your social media platform. You can get quite creative about the content of your podcasts, depending on the nature of your business – an auto business could invite specialist car technicians to discuss add-ons and restoration – garment retailers can focus on current trends and fashions, talking to known experts in the industry about up and coming trends.

Podcasts are one more way that you can engage your clients, plus they can be very effective at marketing and getting your name known to a wide range of groups.

How to Learn Music on a Budget

Blur, Guitar, Hands, Music, Acoustic Guitar

There’s no denying the fact that given the opportunity, many of us would take up music and learn how to play an instrument. But because of the costs that are generally associated with the endeavor, very few choose to pursue it. However, it doesn’t always have to be an expensive proposition. And with a little bit of research, you’ll be surprised at how affordable it can be to start learning your chosen instrument. So, in the interest of cutting down on your expenses without compromising on the quality of the experience, here are few strategies for learning music on a budget.

1. Explore all of your options when buying an instrument

One of the reasons why people think that learning music is an expensive prospect is because of the cost of the instrument. However, you don’t necessarily need to spend a small fortune on a brand new musical instrument, especially if you’re not the best beginner banjo or guitar player. Instead, learn to explore all of your options first. From online stores to bargain bins, taking the time to research will allow you to find inexpensive alternatives and much better deals than you would have otherwise. Such a strategy can make all the difference, especially if you’re working on a tight budget.

2. Check for learning materials and video tutorials online

While it’s undoubtedly true that hiring a music instructor can make the learning process easier and much quicker, it can cost more than many of us can afford. The good news is that you can learn almost any instrument without having to make a sizable financial commitment to a music teacher by looking for reference via the World Wide Web. From books to tutorials via your preferred video streaming websites, opting to learn online can keep your expenditure at a minimum. And, in turn, increase your savings as a result.

3. Visit your local used bookstores

It’s not uncommon for many used bookstores to have a sizable selection of music books on many of the typical instruments on sale. And since a second-hand book is just as useful as a brand new one when it comes to learning an instrument, it makes sense to choose the former over the latter. After all, there’s no reason to spend more than you need to if it’s not necessary to do so.

4. Make some inquiries on the music shops in your area

To promote their establishments, many music shops will often host free lessons on a variety of different musical instruments. Some might even run group classes too that are cheaper than hiring a music teacher. So make sure that you make some inquiries on the music stores in your community. It can potentially save you a lot of money.

Learning a musical instrument isn’t as expensive as some might think. In actuality, it can be quite affordable to pursue. And by making use of the strategies listed above, you’ll be able to gain proficiency in the instrument of your choice without breaking the bank in the process.

Gain Valuable Travel Insights with Podcasts

Before we explore how podcasts can assist you with travelling issues, let’s quickly define what a podcast actually is. The term ‘podcast’ refers to an audio recording, which might be in various digital formats, which is in some ways similar to an audio book, although podcasts are a different way to ingest information, like articles and blogs, only in audio form.

How to Listen to a Podcast?

You can listen to a podcast from your smartphone, tablet, laptop or PC, and if you are streaming the podcast, you will need an Internet connection, although you can download the file and listen while offline. Using Bluetooth technology, you can potter about the garden while listening to a traveller’s experiences on the Trans-Siberian Railway, or even enjoy Stephen Fry narrating an exciting novel, and there are podcasts on many exciting aspects of life, such as:

  • Travel experiences
  • Audio books
  • Yoga instruction
  • Buddhist teachings
  • Current news and debates

Some people prefer listening to reading, and podcasts are a convenient way to learn about many things.

Real Life Travelling Experiences

If, for example, you were planning to stay at a Samui beach resort, you can listen to the experiences of other travellers, which will really prepare you for your own experience. Podcasts can easily be found with a Google search, as many websites are dedicated to giving out information in audio format, allowing you to listen at your convenience.

Hotel & Resort Reviews

You can listen to travellers’ opinions on places they have stayed, which gives you an invaluable insight into the amenities and the service, and this kind of information will help you to make the right choices when booking holiday accommodation. If, for example, some reviews mentioned a general lack of interest by the staff, this would likely result in choosing an alternative venue, while a few 5 star reviews would also help you to make your mind up.

Making a Contribution

Aside from listening to other travellers’ opinions, you can record your experiences in MP3 format and upload it to a podcast website, giving other people the benefit of your experiences, and with millions of travellers doing the same thing, up to date information is readily available to all who know where to find it. Some travellers have a large following and they can actually make money if their content is widely downloaded or streamed, and if you are a serious traveller, there’s no reason why you can’t do the same thing.

Costs

Many podcasts are free, while some cost around one dollar and iTunes streams podcasts, so you will not have to fork out lots of cash to listen to content, and with the help of Google, you can find podcasts on any topic. If you are planning a long camping trip in Alaska, for instance, there are podcasts compiled by seasoned veterans who spend most of their time in the wilderness, offering sound advice on every aspect of adventure travel in this huge expansion of wilderness.

Podcasts are a great way to learn about travel in any specific location and you can listen at your leisure and pause at any time, until you are ready to carry on with the narrative.

Talking Lion Podcast

Feed:https://feed.podbean.com/talkinglion/feed.xml
Talking Lion Hosting/Provider: PodbeanTalking Lion Show Category: MusicTalking Lion Show Website:https://www.sleepinglionmusic.com/talking-lion

Talking Lion Show Description: Talking Lion is a weekly artist-to-artist interview podcast hosted by Nate Flaks & Noah Longworth McGuire of Sleeping Lion. As artists, songwriters & producers, they have worked with many incredible rising artists since starting Sleeping Lion in 2015. Whether at sessions, parties, or over cups of coffee, they’ve had countless conversations with artists in the middle of their musical journeys. Talking Lion is about hitting record on these conversations on what life’s been like & where it’s going.

How To Get Great Podcast Guests To Return

The world of podcasting is growing and is going to continue to grow as the popularity of this type of content is more in-depth than any other type of content. Talk shows are restricted to a timeslot while a podcast can discuss one topic for hours as there are no limits. One of the toughest things for a new podcast is attracting guests that will garner traffic and generate popularity. Guests that had a great reaction and engagement from listeners are the ones that you want returning time after time. The following are ways to get great podcast guests to return for another taping.

Engaging Conversation

Doing the right amount of research on the background of the guest attending can help the podcast dive into great conversation topics while lack of research can actually be insulting to the guest. Also it is important to listen to other podcasts the guest has been a part of so you are not just asking the same questions. This also gives the podcast the ability to bring topics up that the guest had an interesting take on or seemed more passionate about.

Effective Promotion

Allowing a guest of the podcast to promote their company or project they are working is important. This can be used to attract the guest in the first place as expanding the reach for the guest’s brand might be their main goal. Social media is the perfect way to promote as well as get people to engage during the podcast. A custom hashtag can allow listeners to ask questions to the guest and those on the podcast. The best podcasts are those that not only cover great topics but also dive into listener questions in an in-depth way.

A Comfortable Setting

Allowing the guest to recline in the best deep tissue massager or other comfortable seat could not be more important. If a podcast goes great but the guest was sitting in an uncomfortable position for hours that might be the reason that they will not return. Offering something like a beer is common among certain more casual podcasts but should be avoided in certain business related podcasts. The last thing a company wants during their podcast is a guest or member of the staff embarrassing the company by getting drunk live on the podcast.

Free Swag

Everyone loves free things and even celebrities love gifts for being a part of a podcast. Things like gift cards to local establishments or tickets to shows in the city are great examples. Even if a guest did not enjoy their first visit to the podcast they might come back for the gifts alone. This is where research is very important as well as you can purchase gifts that align with the person’s interests instead of generic gifts. Take time to plan out the gift bag like you would topics for the podcast as at times it can be equally important.

Starting a podcast that continually gets and brings back popular guests is destined for success. Podcasting could take over the content world so make sure yours does not fall behind!




How To Use A Podcast To Gain New Customers and Expand Your Business’ Brand Exposure

Podcasting is going to continue to grow in popularity as it allows for those participating in the podcast to go in-depth on topics as there are no time limits. This also allows listeners to communicate with the podcasters when the podcast is done live. A podcast is the perfect opportunity for a business to showcase their knowledge and thoughts on what is going on in their industry. A podcast that is popular in a specific industry can turn the podcasters into niche celebrities and can increase brand recognition of the company immensely. The following are tips to help your podcast gain new customers as well as increase brand recognition.

Invest In The Proper Equipment

The proper microphones while not necessary can make a huge difference in the quality of a podcast. Looking up the best Spectrum internet plans Dallas TX or Austin is a necessity as well especially if considering doing a live stream of the podcast. When representing the brand it is important that the podcast feels professionally done as podcasts are becoming the new way many people get their news. The equipment that is purchased can be written off as a business expense so this is something to keep in mind when creating a budget.

Invite Guests

Expanding the reach of a podcast can be done by inviting others in the industry to come on the podcast to discuss various topics. Obviously you are not going to want to invite the CEO of your largest competitor but rather a person in the industry that might own a company that deals with different types of clients. For example, a marketing company might specialize in working for law firms which could be a great conversation about the state of search engine rankings across niches. You would not want to bring in another person that does the same job as this could lead customers to reach out to the other company if they like what the guest is saying about a certain subject when compared to your staff.

Generate A Custom Hashtag

Generating a custom hashtag can give listeners the ability to engage with those speaking on the podcast. This could allow them to make a comment or ask a specific question that they might have in mind. This can give current and potential clients the ability to build some rapport with current staff at the company. This can make it much easier to reach out via a sales call or email blast. Creating a sense of community is the best thing that can be done via a podcast as it can increase listener and customer loyalty.

Outreach To Industry Publications To Link To The Podcast

Reach out to industry publications to see if your monthly podcast can be linked to on the site or in a weekly roundup of interesting industry related news. Listeners are great but finding listeners in the business’ target demographic can be worth its weight in gold. Most publications will not have any issue with this if the podcast has great content and isn’t filled with advertisements as the link could be considered spammy if that is the case.

Take time to set up a company podcast and continually create great content then watch listeners as well as sales start to pour in!