For the past decade, we have been more focused on good physical health than ever before, with state-of-the-art fitness centres and gyms to cope with the demand for MMA and other disciplines that young people are taking up. If you are an entrepreneur who is looking to ride the wave of success, an urban fitness centre would be a great investment and with careful planning and the right equipment and facilities, your venue would quickly become the place to go.
What is Involved in Setting Up a Fitness Centre?
First, you need to find the right location, with enough floorspace for the many machines you will be installing, and with a long lease, you can prepare the premises by calling in the fitness equipment supplier, with delivery installation specialists from Rhenus Hightech, the UK’s leading white glove logistics company. Your fitness equipment must be top-notch and hire the white glove provider to maintain the equipment, an essential element in the business and an investment that must be protected. While running and cycling machines are tough, things will go wrong and with a specialist white glove company, you have nothing to worry about regarding your equipment.
Digital Marketing
Of course, you want to reach as many people as you can and that’s where an SEO agency comes into play. They can help you to identify your target groups and put together an aggressive digital marketing plan which ensures maximum online exposure, using social media as a main platform, with the eventual aim of creating a huge social media following, the key to success.
Great Staff
Of course, you will need to recruit a few qualified personal trainers, while offering their services to your clients, plus you will need pleasant reception staff, so quite a lot of research needs to be done before you can calculate the human resources you will need. Look for young people who are fit and have a positive outlook on life and train them accordingly, as the customer experience is the most important aspect of the business. It is very beneficial for all ages to have regular exercise, as this blog highlights.
Virtual Courses
Due to the current Covid-19 regulations, you may have to offer virtual online courses, at least until we return to normal and with Zoom as a platform, your instructor can interact with the students via audio and video. You might need some extra IT equipment such as good microphones and cameras, but it is well worth the investment as there are many people who are looking for virtual fitness solutions.
Memberships & Promotions
If you would like to attract long-term clients, you should offer an annual subscription that is very attractive when compared to non-member fees. Bring a friend for free is a great way to introduce people to your venue and there are lots of seasonal promotions you can offer to attract people to try your equipment. If you live in the UK, don’t forget to keep abreast of Covid-19 updates, as things can change very quickly.
If you are a fitness fanatic who loves a challenge, now would be a good time to open your own fitness centre, or at least create a study to see what the numbers are, as this could be a very lucrative sector if the current health trend continues.