We all listen to them for a range of reasons; podcasts about sports, leisure, cars, technology, and it is very interesting and informative to hear others’ opinions on a range of topics. Joe Rogan is perhaps the best-known podcast platform, with literally millions of people listening in when he invites his guests like Elon Musk and Mike Tyson.
Inviting Special Guests
Why not invite an interesting person who is an industry expert to chat with you on a podcast? You could discuss the future developments within the industry, or perhaps talk about common issues with a range of products, or even introduce after sales and support. If you are in the support industry, recording podcasts that contain information relevant to potential issues with products is a great idea. This demonstrates that you care about your customers, and you should always encourage feedback of any kind.
Podcast as a Marketing Tool
If you search through the local radio stations and news websites, you could end up being invited to give a talk on a radio show or podcast, which could reach millions of people. Podcasting can be a very effective branding tool, and with well-prepared scripts and the right questions, you can pass on a lot of valuable information for listeners.
Podcasts in Business
Aside from the social aspect, podcasts can be used in a business environment, and all you need to do is create a podcast page, where you can upload episodes, which could be about any aspect of your industry. If, for example, you own a roofing company like https://www.sydney-roof-repairs.com.au/, then you could upload podcasts about roofing maintenance in general, advising homeowners on roof inspections and other aspects of roof repair.
Podcasts & Social Media
Podcasts can be found on a multitude of social media platforms and they can either be livestreamed or listened to at a later date, whichever you prefer, and if you can find industry-related social media platforms, these are where you should be concentrating your efforts to reach a wider audience. If, for example, you run a closed group and you would like to invite a well-known guest to discuss things with you, this would be a very attractive option for the users, and the bigger the name, the more interest you would generate.
Listen Anywhere at Any Time
Podcasts can be listened to on any digital device, PC, laptop, tablet or smartphone, which is more than convenient, and your IT team could easily configure a podcast page on the company website, or failing that, you could add this feature to your social media platform. You can get quite creative about the content of your podcasts, depending on the nature of your business – an auto business could invite specialist car technicians to discuss add-ons and restoration – garment retailers can focus on current trends and fashions, talking to known experts in the industry about up and coming trends.
Podcasts are one more way that you can engage your clients, plus they can be very effective at marketing and getting your name known to a wide range of groups.