Podcasting is only going to continue to increase in popularity due to the fact that a podcast can get deep into subjects while a 30 minute show on TV has time limitations. Increasing your listener base during your podcast’s infancy can seem like an impossible task. Spending money to advertise simply is not in the cards for many people just trying to grow their personal brand. Social media becomes immensely important due to this fact as it is free promotion.
Social media also allows a podcaster to engage with their listeners by using a custom hashtag. Listeners can comment or ask questions on specific topics that are both relevant and irrelevant to what is being discussed. This can build a sense of community which boosts listener loyalty with a great example being Barstool Sports. The viewers of their site and fans of their associated podcasts affectionately call themselves “Stoolies”. Building this sense of community also opens up the chance to sell merchandise to diversify your income streams from the podcast. Take the time to engage on social media with followers and do not be afraid to defend your points. Not everyone is going to like your opinions or thoughts so stay steady as there are going to be plenty of people that love listening to you!