Realtor Marketing 101: A Beginners Guide to Real Estate Postcards
Real estate is one of the most lucrative businesses for investors. While this is promising for people who want to invest their money, the competition can get quite stiff. You must employ the most effective marketing strategies to stay ahead of the competition.
Despite the world embracing digital marketing, direct mail still leads as the most efficient marketing tool even in the real estate industry. According to a recent survey, 67% of the respondents felt that direct mail is far better than emails because it has a personal effect.
One of the most prominent direct mail marketing tools for people in the real estate space happens to be real estate postcards.
Let’s take a look at real estate marketing postcards, what they are, and how you can use them to generate more leads.
What Are Real Estate Marketing Postcards?
Postcards can be a valuable tool in your real estate marketing efforts if used correctly. A real estate marketing postcard refers to a piece of direct mail that a real estate agent sends to their sphere of influence. This is a group of people that the agent has done business with in the past or with whom the agent has established some sort of relationship.
Real estate marketing postcards should not be confused with prospecting postcards, which are mailed to potential leads that have been purchased from third-party list brokers.
According to the Direct Marketing Association, prospecting postcards have an average response rate of less than 1%. By contrast, real estate marketing postcards mailed to your sphere of influence have an average response rate of 5% or more.
In addition to having a high response rate, real estate marketing postcards are also cost-effective, considering the cost per lead. Depending on the state you live in and who you use as your direct mail vendor, getting between 50 and 100 leads for $0.50 or less per lead is possible.
Benefits of Real Estate Marketing Postcards
Connects You With Existing and New Clients
Real estate marketing postcards are a cost-effective way to stay in touch with current and previous clients. In addition to creating name recognition, consistent marketing keeps you on the lead when your clients need your services or refer you to friends, family, and neighbors.
Furthermore, they are also the most affordable way to advertise your business because they are inexpensive to produce and easy to distribute.
You Can Inform Your Prospects About Your Latest Promotions
Postcards are an excellent marketing way of letting your prospects and clients know about the latest promotions you have, as well as any listings or open houses that are coming up. You also want your real estate marketing postcards to be memorable so potential clients will think of you when they decide to buy or sell their homes.
They Are Personal and Targeted
Marketing postcards are effective because they are personal and targeted. Having a tangible piece of mail that a homeowner can look at is much more effective than sending an email that can easily be deleted or ignored.
By using real estate postcards, you can target those who may be interested in your services. These could be homeowners or recent purchasers in the area. This way, your message will be received by those who need it most instead of being sent out to a broad audience.
Leverage Real Estate Marketing Postcards Today
Using real estate marketing postcards will keep you ahead of the competition. That’s because we are in a digital era where prospective customers still value businesses that offer more personalized services.
Make sure your postcards have an attention-grabbing headline and they have bold and clear graphics to appeal to your prospective audience.