Podcasts are a very popular form of entertainment and have started being utilized by every modern industry. There are podcasts for every subject whether it be sports, gaming, investing, or business.
They are not only a great entertainment tool, but they are a fantastic learning tool. The problem is there are so many podcasts available that it’s hard to choose which ones to try.
We decided to talk to the industry experts at Success Pros to find out which podcasts are their favourites when it comes to business and social media growth.
Success Pros is a professional marketing agency that helps businesses break into the modern world of digital marketing. They’ve helped countless businesses create successful strategies by utilizing Social Media Marketing, Sales Funneling, Video Sales Letters, and so much more.
Let’s see what these pros think about business and marketing podcasts.
Do you think podcasts are a good way for businesses to learn? How do they compare to traditional learning methods, like books for example?
I think podcasts are extremely comparable to books. Books are a bit more organized than some podcasts, but it all depends on who you listen to.
There are some very professional and driven individuals that put a lot of work into their podcasts in order to deliver the highest quality product that they can. So, we highly recommend podcasts and believe that they are just as good as books in a lot of instances.
Which is better for entrepreneurs that want to grow on social media, social media podcasts from influencers or business podcasts?
They’ll want a mixture. Influencers know a lot about the social media game, but you have to remember they are only promoting an individual. There are nuances.
They do understand how to build a brand and interact with users to encourage engagement, which is important, but you really have to learn to apply those things to a business.
Marketing Over Coffee covers traditional and modern marketing techniques and is more business-oriented. Social Media Marketing Talk Show is more fun and covers social media specifically, and is a great place to learn about that.
While Hashtag Authentic is more for brand and business building from a one-person business perspective.
Are there any podcasts targeted towards specific demographics that people may want to listen to in order to gain a new perspective?
Oh absolutely. The BizChix is a podcast designed for and targeted towards women entrepreneurs. It is a fantastic resource with a completely unique perspective that most podcasts can’t even begin to touch on.
Brown Ambition is another fantastic podcast. The hosts aren’t afraid to touch on sensitive issues and be very candid about difficulties that are faced by minority communities in the business world.
What is My Success Pros most recommended podcast for businesses that want to step up their marketing game?
If we had to pick just one, we would go with Marketing Over Coffee by John J. Wall and Christopher S. Penn. The podcast is only about 20 minutes long and happens weekly so it is easy to digest and consistent.
We love that they cover traditional marketing, and feel like they have a lot of knowledge and experience in the industry which gives them an understanding that others do not have.
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