Content marketing can be done in a variety of forms like that of articles, videos, and the most natural form of content the podcast. It is essential for businesses to leverage this form of content as not doing so can alienate a segment of the population the simply enjoys the content via podcast. The amount of engagement with a podcast can be immense especially if a custom hashtag is used to comment or ask questions about the topics being discussed. This can lead to weekly listeners and even help improve customer loyalty if they listen weekly. People often times listen to their favorite podcast on their commute or with a cup of coffee starting their day.
This does not mean to try to wing the podcast but rather write down some talking points to discuss with the others involved in the podcast. Sparking conversation about industry topics or even things in the news impacting business is wise. Making the company podcast one of the top podcasts in the industry can also establish a company as a thought leader in their specific niche. This allows a deep conversation on a specific topic and the depth of the topic being discussed would take thousands of words written to convey the same message.
If your company does not have a podcast start drafting some material for talking points. Do not get discouraged if there are not many listeners in the beginning as quality podcasts can catch the eye of consumers quite quickly. Start podcasting in the near future to expand the company’s marketing reach.